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EDGE with Brandon White

The EDGE brings you conversations worth listening that expand your ideas, knowledge and know how. Previous guests include successful entrepreneurs, peak performers, authors, Emmy Award winners, scientists, explorers, Navy SEALS, fighter jet pilots, venture capitalists, angel investors, professional athletes, artists, and other seemingly ordinary people doing extraordinary things. Listen in to expand your landscape of understanding and gain an edge to win in your business and your life. Your…

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An Operator's Guide: FM 01-47, A Field Manual for Men with Lee V Busby

Retired U.S. Army Special Operations veteran Lee V. Busby joins the show to talk about his new book An Operator's Guide: FM01-47, A Field Manual for Men Links from the show Built to Operate https://built2operate.org An Operator's Guide: FM01-47, A Field Manual for Men Book https://amzn.to/3TzGJKp About Lee V. Busby Lee is a retired U.S. Army special operations veteran with 20 years of service…

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Building Piedmont Pennies - The Most Amazing Cheese Snacks with Becca Jordan Wright Founder of Piedmont Pennies

About Becca Jordan Wright Becca is the Founder and Owner of Piedmont Pennies, North Carolina's handcrafted cheese snack. Born and raised in North Carolina, with a corporate background in Management Consulting and Big Tech, Becca's love for hospitality and food was finally realized when she launched Piedmont Pennies D2C in September 2020 during the global COVID-19 pandemic. Becca's goal was to…

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0 to $2 million in 2 Years with Elina Panteleyeva, Founder of Dood Woof

Elina gives her playbook how she built Dood Woof from zero to $2 million in revenue in just 2 years. Completely bootstrapped and with no prior knowledge how to build a consumer product much less any product in the pet market. About Elina Panteleyeva Elina is the founder of Dood Woof, a fast-growing eCommerce brand built specifically for Doodle dog owners. After being laid off in 2023, she…

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Scaling Ideas to Millions: An Unconventional Journey That Transformed Online Dating, Pet Adoption, and Led to Major Exits with Darrell Lerner

Darrell Lerner and Brandon dive into the world of entrepreneurship, sharing insights from their journeys in the tech industry. From the early days of internet startups to the challenges of scaling businesses, they discuss pivotal moments, including Darrell's experiences with Snap Interactive and AllPaws. Tune in to hear about viral growth strategies, the importance of flexibility, and the lessons…

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Getting Noticed in a Noisy World with Jim James

In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success. Takeaways The importance of timing in market adoption is crucial for success. Simplicity in product and message helps in crossing the chasm. Passion of…

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Unstoppable Mindset with Alden Mills

Alden and Brandon talk about Alden's new book and how to have an stoppable mindset. Links from the episode Unstoppable Mindset by Alden Mills Book About Alden Mills With more than 40 years of experience failing and succeeding in a vast array of different environments from sports, military, and business to nonprofits and community action groups, he learned success is driven by one vital…

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Venture Capital with Manish Patel

Manish shares his journey from growing up in rural Kentucky to working at Google to becoming a successful venture capitalist in Silicon Valley. Manish shares his lessons learned from his time at Google and how they shaped his approach to venture capital. About Manish Patel Manish is a Silicon Valley veteran who solves problems at the intersection of business, technology, and human experience. He…

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Selling Pickles with Chase Coleman of SuckerPunch

Pickles. They're crunchy, tangy, and a staple in sandwiches, burgers, and snack plates worldwide. An pickling originated thousands of years ago, with evidence of cucumbers being pickled in the Tigris Valley as far back as 2030 BC, primarily as a method of food preservation. Throughout history, pickles have been enjoyed by various cultures, with notable figures like Cleopatra and Julius Caesar…

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How I Built Headliner into the Most Popular Podcast Promotion Platform with Founder Oliver Wellington

Headliner, has helped over 1 million podcasters promote their podcast. He loves taking things from zero to one and beyond and Oliver shares his journey how he did it with Headliner Episode Links Headliner About Oliver Wellington Oliver loves bringing new products and ideas into the world, and promoting them. After a 5 year stint promoting and playing in a rock band, he switched over the wide world…

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First Principle Thinking - How to use it to master problem solving

Use first principles thinking to master your problem solving. Once you understand the framework you'll be able to solve just about any problem you face in business or in your life. CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in…

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