S10 E2: The Book You Don’t Know You’ve Already Written

Show Notes:

Welcome back to the Easy Does It Podcast!

In this episode, I dive straight into a story that hits close to home for so many experts, business owners, coaches, and consultants: the struggle to figure out what your book would be about—even when people keep telling you to write one.

The conversation focused on how, as experts, we often feel like our knowledge is too obvious to be book-worthy.

One concept discussed was the “curse of knowledge”—that nagging feeling that everyone already knows what you do, so why would they want to read about it?

I’ve seen this so often when chatting with friends and clients who are deep in their subject, feeling like nothing stands out enough to build a whole book around.

A key theme that emerged was the power of my tool, bookfinder.hustleandgroove.com.

I share how I ran a friend’s content through the Book Finder—just a handful of her blog posts—and out popped a chapter list and potential titles. She was genuinely surprised that even with random content, the tool found a compelling book angle.

Once she uploaded a keynote transcript and her workbooks, it even told her she already had 52% of her manuscript done—just from content she’d already created.

The discussion explored how books make your frameworks and expertise more accessible—almost anyone can afford an ebook or paperback. This means you can help and reach more people, even if you usually work 1-on-1 with clients.

Books don’t just share knowledge; when strategically positioned, they become lead generators and business assets that can live on your website, be linked in your email signature, and do the work for you every day.

Several points were raised, including the importance of making nonfiction books actionable. If you think your expertise is too obvious, remember: there’s someone out there who needs your unique approach, perspective, or framework.

I also touch on how, in the age of AI, there are fun ways to make your book even more interactive for the reader.

If you’re stuck on what your book could be about, or you think you don’t have enough for a full book, I encourage you to run your own writing—blog posts, transcripts, even your sales page—through my free Book Finder tool. No email required!

Let it spark ideas and show you how much expertise you already have, ready to share.

Ready to discover the book you didn’t know you’d already written?
Head to bookfinder.hustleandgroove.com and give it a try. Let’s make your knowledge go further.