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Dudley.Codes · Jun 13, 2025

The Emperor's new LLM

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In 1567, an Ottoman court physician assures Sultan Selim II that the grape liquor he adores is harmless. A few years later, the Sultan’s liver gave out. The doctor no doubt knew that contradiction in that court could be fatal. In 1985, Coca-Cola executives ask focus groups whether a sweeter, “modern” formula would be a welcome change. Nudged by the framing, participants smiled and nodded.…

A meme of the OpenAI logo acting like Wormtongue from Lord of the Rings

In 1567, an Ottoman court physician assures Sultan Selim II that the grape liquor he adores is harmless. A few years later, the Sultan’s liver gave out. The doctor no doubt knew that contradiction in that court could be fatal.

In 1985, Coca-Cola executives ask focus groups whether a sweeter, “modern” formula would be a welcome change. Nudged by the framing, participants smiled and nodded. The company took that as truth. New Coke launched with confidence and was pulled in humiliation.

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