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Dudley.Codes · Jan 23, 2025

Engineering Influence: How to Communicate for Real Product Impact

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You just finished giving your best presentation performance. You explained everything - from the intricacies of cloud resources optimization to a deep dive into globally distributed databases. There is a moment of silence. Then, the VP of Product Management shifts his gaze from you to your manager. “I thought we wanted to improve load time for a smoother user experience. Why are we burning time…

You just finished giving your best presentation performance. You explained everything - from the intricacies of cloud resources optimization to a deep dive into globally distributed databases.

There is a moment of silence. Then, the VP of Product Management shifts his gaze from you to your manager. “I thought we wanted to improve load time for a smoother user experience. Why are we burning time with this work?”

At that precise moment, it doesn’t matter that you’ve actually improved the load time by all those optimizations. What matters is that you failed to bridge your engineering efforts and product outcomes.

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