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Making Cents

Institutional grade equity research on CPG businesses from a former research analyst, CFO, and now co founder/CEO of Iris - the financial operating system for consumer brands

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The Perfect P&L

The Perfect P&L is below

When is your brand ready to sell?

Come through diligence with me

How to Succeed with AI at Your Brand

A primer on data infrastructure and AI

Inside IM8's $1B Raise from General Catalyst

& How the true cost of the capital tells us the real story

IM8 GC ANALYSIS

https://drive.google.com/drive/folders/1by_-nMXYtY3A0jl3zxfTE4glPX7A7Me1?usp=drive_link

GYMSHARK FINANCIALS & VALUATION

One of my best analyses yet

BEN FRANCIS TO BUY BACK GYMSHARK SHARE FROM GA

A story of multiple compression, preferred rights, and

REFORMATION S1 BREAKDOWN

A deep dive

REFORMATION FINANCIAL ANALYSIS

https://drive.google.com/drive/folders/1s6Ma4HLAG33QBHLDeF1FJj3c1NdqEDo0?usp=drive_link

Prestige Consumer's $1B Acquisition of Breathe Right - the deal no ones talking about

& why you should care - a deep dive into the transaction