Skills Are Software
I shipped a Codex skill in a few hours that does work I used to think required a brittle browser automation project.
Drew Bredvick
I'm Drew Bredvick, sharing practical notes on building and selling with AI across product, engineering, and go-to-market.
Latest posts
Will AI decrease employment?
AI replaces tasks, not jobs — and country-level payroll data can't see it. Why I think employment adapts rather than collapses.
Are spend caps bullish?
Uber's $1,500 AI coding-tool cap gives enterprise buyers a new budget anchor.
Why the SaaSpocalypse is fake news
And why some stocks are ripping. Agents turn context retrieval into usage, and usage shows up on the bill.
Which models know sales?
How I built a synthetic sales call benchmark with hidden coaching truth.
Prompts to Avoid the Bitter Lesson
How to prompt coding agents to write LLM-native code instead of brittle regex hacks.
The ROI of Agentic GTM
A framework for measuring agentic GTM through sales velocity, throughput, win rates, GTM efficiency, and the cost of building the agents.
Claude Code as a Cron Job
Stop building bespoke agent scaffolding. Boot a sandbox, give it MCPs, run Claude Code on a schedule.
How to Break Into GTM Engineering
The field is so new that effort beats pedigree. Here is what I look for and how to prove you can do it.
Two Waves of AI
Most people treat AI as one wave. It is actually two, and they compound differently.
How I Learn from Top Performers Before Building AI Agents
Shadowing reveals what actually matters. Stated preference gives you the dream. Revealed preference shows you what to ship.
My AI Coding Workflow
How I go from walking voice memo to shipped code using Claude, Claude Code, and Cursor.
Building Vercel's First GTM Agent
We went from 10 inbound SDRs to 1 and saved $2M+. Here's the playbook.
Stated vs Revealed Preference
The number one trick I use when deciding what to build on our GTM Eng team.
iOS Voice Memos to Obsidian with Claude Code
How I send iOS Voice Memos to Obsidian, transcribe them with Gemini, and connect the notes to my Claude Code workflow.
Knowledge Bases
The biggest opportunity I see for an AI picks and shovels startup: batteries included knowledge bases.
GTM Engineering — Why now?
The time is right. You should start an applied AI team focused on your GTM team.
AGI: Some Assembly Required
We might discover AGI in the next decade — how does this actually roll out, and will it steal our jobs?
How to build a Gmail AI Agent
How I built a Gmail AI agent that classifies email, applies labels, drafts replies, and records decisions with the Gmail API and Vercel Cron.
AI is Oil
Thinking about AI through the lens of the oil boom.
The economics of AI-powered dev efficiency
AI isn't all hype — there are real productivity gains. Why isn't it showing up in the numbers?
Idea to prod in 34 minutes with v0
Building a tool to detect client side rendering with v0 in minutes.
Cleverly Failing
That’s not flying, that’s just falling with style.
Promise.all in the Next.js App Router
When Promise.all blocks a React Server Component, use Suspense boundaries to stream independent data as each request finishes.
AI meets GTM
Go to market teams and software is about to massively change.
Whisper on device
Whisper is already better than most paid transcription services and it is free.
Learning sales as an engineer
Learning sales is hard, but it's critical for your business to succeed.
Reversion to the mean
Averages are hard to beat. Plan accordingly.
Diagrams
Make the abstract real
Selling to developers
It's not as hard as you think it is — you just need to help them implement your software.
Effective
Shipping with time constraints
Defaults
The default option.
Cron
On time boxing and boundaries.
Posterity
Doing things that last.
A black swan for ecomm
Correlation where you think there isn't any is a huge cause of blow-up risk.
PlanetScale on a plane ✈️
Airplane WiFi and SaaS database solutions don't get along well. Here's the fix.
Ecom Manifesto
Ecommerce is hard. Here's a path to making it easier, at least technically.
What happened to getInitialProps
Fetching data is a core piece of every web application. Let's talk about the OG data fetching function of Next.js — getInitialProps.
TailwindUI and Next.js styling issues
TailwindUI layouts and Next.js styling issues
Sales engineering problems
A runing list of all the sales engineering problems I have encountered and potential solutions.
Bootstrap 1000 Challenge
The stair-step approach for profitable side projects
Cron jobs in Next.js on Vercel
How Vercel Cron Jobs trigger a protected Next.js route, plus the scheduling workaround I used before Vercel added native cron support.
Highlights from All-In ep. 41
This was one of my favorite All-In podcast episodes. There was a short 30-second clip from Chamath that sticks in my head.
Highlights from IndieHackers ep. 220 with Michael Seibel
Seven highlights from YC's Michael Seibel advice for IndieHackers.
▲Vercel
I've been a big fan of Vercel for years now, and I'm excited to announce I'm joining the team this month.
On good tech debt
There's good debt and bad debt. Here's a look at technical debt through a financial lens. Believe it or not, some technical debt is good.
I'm your new podcast co-host
Testing, testing, mic check two one two.
Supabase — A Backend for IndieHackers
Looking for a backend as a service? You probably haven't heard of Supabase, but you should. It's my default choice when building new businesses.
Should I use Google Analytics or one of these new privacy-friendly options?
Google Analytics is a great tool, but there are plenty of new privacy-friendly paid options. Should you use them? Maybe, maybe not.
SaaS due diligence - Instafeed API
Should you buy your first SaaS? Maybe. Quite a few others have. Instafeed API is a tool I debated buying.