A fast build week at Forma. We shipped experiments, spoke with users, and cleaned up our story. Here are five takeaways you can use right away.
Users are genuinely concerned about sharing proprietary product strategy with ChatGPT. Not to mention, OpenAI is already looking at how to lock down and make pricing more expensive (wait for it…..)
Privacy messaging works best when it’s concrete and comparative.
Any good product marketer knows this. The outcomes/benefits section of your homepage is valuable real estate, and you have but a few seconds to get people’s attention.
I rejigged pages and added a 4th card to highlight privacy, creating visual symmetry while reinforcing our core value prop.
Overly complex gradients can feel “naff” and distract from the message (this is a legit statement, from myself to myself.)
Simple, clean backgrounds often work better than elaborate patterns.
Glass-card styling with subtle borders creates enough visual interest without overwhelming.
Security messaging is more powerful as an outcome/benefit rather than buried in features. Take a step back to understand your fact, benefit, and emotional statements.
“Your strategy stays yours” is a clear, emotional benefit statement that positions things while creating a value exchange.
Homepage vs dedicated pages: Homepage wins for critical differentiators that drive conversions. Keep your important messaging there!
The “outcomes” section is where emotional/strategic benefits live, not just functional features. Remember to balance: Benefit <> Value <> Feature.
Oh, and of course, the ongoing lesson of test all of your edge functions, because the second you ask an AI to fix something, it will most certainly break something else.
If you haven’t checked out Forma PM yet, please do give it a go!
Until next time,
A
No posts
Comments
Nothing yet. Say the first thing.
Sign in to join the conversation.