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The Authority Index

The rules of search are changing. The rules of visibility are too. Real strategies from the founder of Cited Agency.

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When Your Sources Disagree, AI Picks Someone Else

AI trusts a brand that tells one story everywhere—and quietly hedges on the ones that don’t.

Why AI Still Thinks You're Last Year's Company

Language models keep two memories—one frozen, one live—and most brands only tend to half of it.

The AI Is Describing You—And Getting It Wrong

Buyers now ask a model what your company does before they ask you. Do you know what it says?

Your Best Salesperson Is a Stranger on Reddit

AI models trust the conversations you're not part of more than the website you polished.

Your Old Content Is Talking Behind Your Back

AI doesn't just read what you published last week. It remembers everything you never cleaned up.

When the Buyer Is a Bot

Agents are starting to do the shopping, and they were never going to fall for your billboard.

The Citation Cartel: Why AI Search Favors the Already-Famous

Established brands dominate AI search results—and new voices can't break in.

Building in Public Is Your Unfair Advantage

Why transparency builds more authority than perfection ever could.

The Quote Test: Why Most Brand Copy Fails in AI Search

If a model can't lift a sentence cleanly, it won't cite you.

Stop Measuring Traffic. Start Measuring Mentions.

Your dashboard is still showing yesterday's game.

Original Research Is the New Backlink

In the AI search economy, primary data beats polished prose every time.