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Dominik Sobe's Thoughts ツ

Sharing my thoughts along the way of my journey to a bootstrapped life.

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What founders around the world actually spend per month

I built an interactive tool to explore founder cost of living across more than 34 countries

How I used Reddit to launch my Mac App

Reddit roasted my app. Then it got featured by Apple.

The world is uglier than it needs to be

The world is uglier than it needs to be. And honestly? That bothers me more than it should.

You want to build minimal lovable products

Indies seem to confuse an MVP with an MLP. You want to build a Minimal Loveable Product.

I hate the term vibe coding

I really dislike the term “vibe coding” being used for every new software where AI has been used.

Lessons of a failed app

I built this macOS app called Hotspot Hero and it failed

Stop looking for the perfect idea

How to come up with a great business idea

I just sold my first product

Last week I did something I never thought I'd do: I sold one of my side projects.

My mum’s friend’s espresso blog

Did you know that a random espresso machine review blog by a middle-aged Austrian woman was the spark that led me to pursue entrepreneurship?

Five Mac Apps I can’t live without

Running my SaaS businesses from my MacBook, I've found five apps that I literally can't live without anymore.

HelpKit’s churn is really low

My SaaS HelpKit recently had a few sub-2% churn months and I thought it's a great opportunity to share what's working.

The two sides of building products

There’s two sides to building products. You got to embrace both.

An honest post

I have been dealing with some serious anxiety episodes the past few weeks.

How I came up the idea for Redreach

Some background on how Redreach’s origin and why I build multiple products

It’s cool to stand out

As the title says.

Don’t get stuck in the coding mindset

Something a few weeks ago changed with how I approach marketing for my products.

You’re overthinking your server costs

HelpKit serves 400+ customers & millions of monthly views on a $10/month server.

Get a girlfriend and (don’t) make more money

I had a coffee today with my friend Danny the other day and we talked quite a lot about relationships.

A few thoughts on designing Redreach

I want to share with you how I approach design problems for my SaaS Redreach.

If you are a founder, go to the gym today

If you are a founder get the frick in the gym.

If you are reading this bring coffee

This post is about how to get free coffee and how it’s not that easy to make espresso.

I didn’t party once during uni

My parents were nudging me to get a “real” job. I did a Master’s instead.

Evere wondered what a search engine sees

A super short guide on how you can see what search engines see

Running a SaaS is… boring

Everyone makes running a SaaS as it's something extremely glorified and always fun. It's not.

(Ice) Lake bathing

Ending the year with a proper Austrian lake bath at 4°C (39F).

What I learned bootstrapping 8+ software products

As founders we constantly struggle with dozens of things we want to have at once. Let’s talk about a theory that has helped me a lot to fight against this issue.

You want everything at once – me too

As founders we constantly struggle with dozens of things we want to have at once. Let’s talk about a theory that has helped me a lot to fight against this issue.

Recapping 2023

Sharing my ups and downs of 2023, lessons learned and my next plans

Trying something crazy

I am trying to bootstrap a B2C niche site I am really passionate about. I already know it’s not going to be an easy journey but I really believe in its potential so why not give it a try?

The reason I got hooked on being an Indiehacker

How a little tool I built 5 years ago gained me my first 200 followers and got me hooked on Indiehacking

My experience living and working in South East Asia

I have been on and off living in SEA now for the past three years so I thought it might make sense to share with you my experience and tips on living and working here.

V(D)Logging some of my thoughts

I have decided to start vlogging some of my nomad / startup journey

HelpKit hit $10000 MRR

HelpKit hit $10000 MRR!

What I have been up to lately

The last couple of months have been exciting so I want to share some details about what I've been up to lately: launching new products, traveling through Thailand, a visit to the ER, a big new update for HelpKit, and more.

Travel hard, work harder or: on being a digital nomad

My intention with this post is to share my personal experience living a "digital nomad" life for the past three years and how it relates to actually getting work done. As it turns out, it can be quite hard. The goal is to leave you with some actionable tips and tricks that you can hopefully apply to your own digital nomad journey.

Recapping 2022

Sharing my ups and downs of 2022, lessons learned and my next plans

Routine

I occasionally get asked what my secret sauce, hack-to-success, or magic pill is that I used to get to the point I am right now in my Indiehacker career. While I would love to tell you that super special secret, I have to disappoint you, unfortunately. However, there's one thing, one big thing, that has contributed to my success so far.

Lessons from a “failed” Product Hunt launch

HelpKit unfortunately "failed" on Product Hunt yesterday, not ranking top 5, despite having the best community support I could have asked for! Here are my thoughts on the launch, the good, the bad and top 5 lessons learned. Including stats, images and more.

My Indiehacker Journey: Part One.

In this blog post, I would like you to tell you a little bit more about how I started my Indiehacker journey, its progression and the most important lessons learned. The alternative title would be: How my very first mobile app sparked my interest in building internet businesses

Next Milestone: HelpKit hit $2000 MRR

Today marks the second big milestone for me as an Indiehacker. Over 90+ customers are now using HelpKit and Notion to serve their knowledge bases. That's over 3000 help articles. It took around 5 months to reach $1000 MRR. It took 1.5 months to reach $2000 MRR

HelpKit reached $1000 MRR!

Today marks a big milestone for me as an Indiehacker. After five months of working super hard, HelpKit hit $1000 MRR. With no Product Hunt launch (yet) and focusing solely on building in public and engaging with the Notion community. This is a big milestone for me and honestly, a small dream came true.

Just crossed 10 paying customers

With a big excited grin on my face while writing this post, I'm happy to share with you that HelpKit just crossed its 10th subscriber. In this post I want to share with you how I got this far, my five lessons learned and the next steps for HelpKit.

Early marketing efforts showing results

First customers rolling in and early marketing efforts slowly showing results. HelpKit has just received the second customer, this time someone signed up for the premium plan of $29/m. They have already added 69 articles to their knowledge base which is a really great sign. Almost three weeks after the soft launch on Twitter, I am finally seeing some traction which feels great.

I tried the "Coding for Marketing" growth hack and the results are...

Today wanted to share a little growth hack that worked very well for me. My product is called HelpKit and it essentially helps you to turn Notion docs into a professional help center.

Launching HelpKit

I launched HelpKit.

Stagnant MRR but experimenting in the background

I want to give you a little update on StorePreviewer's progress so far. First of all, it is such a great feeling seeing your app getting used and providing real value to customers. Over 50 app projects...

Five videos that shaped my life so far

I want to share with you the top five videos that shaped my – yet short – life so far. Maybe you need something to replace your daily YouTube lunch video or evening Netflix?

Feedback, acquisition offer and the journey to product-market fit

I have been using the past weeks to gather feedback from existing and churned customers to understand better which direction StorePreviewer should go. Some competitors seemed to have glanced at my work and someone wanted to buy StorePreviewer...

What a roller coaster ride

StorePreviewer 2.0 has been live for three months now and I would like to give you a little update on what has happened so far and how two days last week felt like a constant roller coaster ride (the "please let me out of here" and not the funny type of roller coaster ride)...

Launching ProductFlair

Yesterday, after some days and nights of crafting, I have finally launched ProductFlair. In this post I would like to provide with the launch stats as well as an honest review of the good and the bad...