Selling to the assistant
Buying used to be a human process of searching, comparing, filtering, and deciding. As more customers arrive through AI assistants, the sale increasingly happens before they ever reach your website.
Buying used to be a human process of searching, comparing, filtering, and deciding. As more customers arrive through AI assistants, the sale increasingly happens before they ever reach your website.
Having built a support team that solves thousands of customer queries per month, I was surprised to hear that it's still a common struggle among founders.
For most of my career, I've been the "sideproject guy" at work. Even for years before I even started working, my dream was to run my own business one day. Ever since then, I was hashing out ideas non-stop, from mobile apps to video games.
At some point in 2018, YCombinator put ‘metrics’ engraved into my head in a Startup School lecture. I didn’t think much of it – my projects were growing a little bit after all and with a few thousand users were still so tiny that optimizing all that ‘big startup stuff’ didn’t make sense for me. Oh, how foolish.
In March 2018 I released MentorCruise, a sideproject that has the goal to connect mentees with a helpful and longterm mentor in the tech industry. It didn’t go great at first, and it has easily been the #1 source of learning over the past few years. Let me share some of it for your journey building something new.
The definition of startups is getting broader, and as founder-friendly VCs are getting born, it might be time to think beyond equity.