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Dominic Monn

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Latest posts

Selling to the assistant

Buying used to be a human process of searching, comparing, filtering, and deciding. As more customers arrive through AI assistants, the sale increasingly happens before they ever reach your website.

How to build a support org

Having built a support team that solves thousands of customer queries per month, I was surprised to hear that it's still a common struggle among founders.

13 sideprojects in 6 years

For most of my career, I've been the "sideproject guy" at work. Even for years before I even started working, my dream was to run my own business one day. Ever since then, I was hashing out ideas non-stop, from mobile apps to video games.

Metrics matter – even for tiny projects

At some point in 2018, YCombinator put ‘metrics’ engraved into my head in a Startup School lecture. I didn’t think much of it – my projects were growing a little bit after all and with a few thousand users were still so tiny that optimizing all that ‘big startup stuff’ didn’t make sense for me. Oh, how foolish.

Learnings from 2 years of building, owning and growing a product

In March 2018 I released MentorCruise, a sideproject that has the goal to connect mentees with a helpful and longterm mentor in the tech industry. It didn’t go great at first, and it has easily been the #1 source of learning over the past few years. Let me share some of it for your journey building something new.

Beyond Equity

The definition of startups is getting broader, and as founder-friendly VCs are getting born, it might be time to think beyond equity.