The Direct Booking Alliance is an industry initiative focused on making direct booking the default in travel by connecting operators, technology partners, and industry allies.
The Direct Booking Alliance has launched with 81 members across the travel ecosystem.
Travel businesses, technology partners, and industry allies are coming together around a single mission:
Mission: To make direct booking the default.
The businesses creating travel experiences are the product.
The middlemen are the margin.
This Substack will publish updates, member perspectives, and developments shaping the direct booking movement.
The Alliance website launches next week, outlining the mission, the network, and opportunities to participate.
The Alliance is also open to partnerships with travel technology companies that support the direct booking ecosystem.
If you’re building technology or services for the travel industry, send us a message to learn more.
The Direct Booking Alliance is a collaborative network of travel businesses, technology companies, and industry allies working to make direct booking the default across the travel industry.
The mission of the Direct Booking Alliance is to strengthen direct relationships between travel businesses and their guests and shift the industry toward direct booking.
Membership is open to travel operators, travel technology companies, creators, and industry organizations that support a stronger direct booking ecosystem.
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