The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way. With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your…
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Episode 393: Stop Selling the Product. Start Telling the Story. (Micro Episode 5/7)
🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, discover the power of storytelling and how sharing your personal experiences can help you build genuine connections with your audience. Katy Ursta explores practical ways to tell stories that resonate, build trust, and help you stand out in direct sales and entrepreneurship. 💡 Episode Highlights & Time Stamps: 0:44 The…
Episode 392: The Story AI Can’t Write for You: How to Create a Belief Story That Sells. (Micro Episode 4/7)
🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the power of storytelling in personal branding, focusing on how to craft compelling belief stories that resonate deeply and stand out. She shares practical frameworks, personal insights, and tips for creating authentic content that impacts and connects. 💡 Episode Highlights & Time Stamps: 0:44 The…
Episode 391: The Client Story That Makes People Buy (Without Feeling Sold To) (Micro Episode 3/7)
🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the essential elements of storytelling and shares how crafting compelling client stories can position you as a trusted guide, deepen connections, and ultimately increase your sales. 💡 Episode Highlights & Time Stamps: 0:44 Why Your Story is Your Best Marketing 3:56 The Client Story 5:26 Positioning…
Episode 390: The Origin Story: Set Yourself Up for 43% Increase in Recruitment (Micro Episode 2/7)
🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the power of storytelling in marketing, emphasizing the importance of sharing authentic origin stories to connect with your audience and build trust. She provides practical frameworks for crafting and rotating your stories to enhance your marketing strategy. 💡 Episode Highlights & Time Stamps: 0:44…
Episode 389: They Can't Copy Your Story: Build Yours in 60 Seconds (Micro Episode 1/7)
🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores why storytelling is one of the most powerful marketing tools available - and why it’s becoming even more essential in an age of AI-generated content. She shares how authentic stories create trust, deepen relationships, and inspire action in ways that polished marketing alone never can. Katy reflects on…
Episode 388: My Multiple Sclerosis Diagnosis Changed the Way I Think About Stress, the Nervous System & Healing (Part 1)
🎙️ Episode Summary: A few months ago, I was diagnosed with multiple sclerosis (MS) after six months of unexplained symptoms, MRIs, blood work, and a spinal tap. But this episode isn't just about my diagnosis—it's about what it led me to discover. We talk about what MS actually is (in simple terms), how chronic stress and the nervous system have changed the way I think about health, and why Gabor…
Episode 387: Why You're Always Stressed About Money with Financial Coach Jaclyn Wise
🎙️ Episode Summary: Take the storytelling quiz here: katyursta.com/quiz In this episode of the Direct Sales Done Right Podcast, Katy interviews financial coach Jaclyn Wise to explore practical strategies for managing fluctuating income, overcoming money mindset challenges, and building financial stability for entrepreneurs and direct sellers. Who's Jaclyn? Jaclyn Wise is a financial coach and…
Episode 386: What We Can Learn from Off Campus & Apply to Our Marketing
🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the art of storytelling and how it can build connection and increase visibility in marketing. She shares a framework for storytelling, focusing on the qualities of a compelling hero and how to showcase them in your brand. 💡 Episode Highlights & Time Stamps: 0:44 The Art of Storytelling in Marketing…
Episode 385: Become Unforgettable with this Simple Story Framework
🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the fundamental storytelling framework behind effective marketing and personal development. She shares how understanding story structure can help you connect more deeply with your audience, communicate more persuasively, and inspire meaningful action. 💡 Episode Highlights & Time Stamps: 0:44 The Power…
🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares insights into the seven essential stories that build authentic connections and drive sales, especially in the evolving landscape influenced by AI. 💡 Episode Highlights & Time Stamps: 0:44 Why Storytelling and Authenticity Matter in a Changing Social Media Landscape 1:55 AI's Role as an Editing Tool, Not…
Episode 383: Keynote Sneak Peek: You are Hard Wired for the (re)RISE
🎙️ Episode Summary: Interested in Katy coming to your event? Contact info@katyursta.com , and we will be in touch! In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares a sneak peek of her keynote speaking presentation at a recent in-person event. During her keynote presentation, she shares her powerful journey through cancer, personal setbacks, and how adopting a resilient…
Episode 382: Responsible Storytelling: What We Can Learn from the Jesse Ridgway Controversy
🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the ethics of storytelling on social media, emphasizing the importance of sharing helpful, hopeful, and healing stories. She reflects on her own experiences with vulnerability, responsibility, and the impact of stories on both creators and audiences. 💡 Episode Highlights & Time Stamps: 0:44 The Impact…