It's Media Relevance, Stupid!
Relevance = Mass Production x Mass Reach x Mass Customization
The Individuated Media newsletter
Reporting the new genus of media that has already superseded the Mass Media as the predominant means by which people obtain news, entertainment, and other information, now that the Industrial Era wanes and the Informational Era dawns.
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Latest posts
J'Accuse!
Know Who Has Steered the Mass Media Industries Into Catastrophe
How Small Mass Media Companies Now Can Individuate Their Contents
The True Online Strategy for the Mass Media -- Part 3 of 4
The True Online Strategy for the Mass Media - Part 2 of 4
What's Required and The Solution
The True Online Strategy for the Mass Media - Part 1 of 4
The Time Has Come to Abandon Shovelware Strategy. What to Do Instead.
Ad Interim
I've Revamped and Rebranded this Newsletter to Focus on What has Already Superseded the Mass Media as Consumers' Predominant Way of Obtaining News, Entertainment, and Other information
When the Doom of Mass Media Became Apparent
Clear Evidence Existed 20 Years Ago Websites Won't Compensate for Print Edition Losses
The Hallmark Flaw of the Mass Media
As Taught in My New Media Business Postgraduate Course
Bogeymen & Bezos
Don't Get Distracted from the Existential Problem
Now Twenty Years Later...
Time has Come for the Mass Media industries to Awake to Reality.