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Digital Africa · Jul 22, 2021

Episode #23: Building Infrastructure for the African eCommerce Industry

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Digital Africa · Digital Africa

In this episode, we explore the transition to eCommerce across Sub-Saharan Africa and how unique technology such as Airbuy (Co-Founder Njabulo Makhathini is today’s guest), is being used to include even the unbanked and unfamiliar with online shopping, in this economy-wide movement. 

Highlights 

💻 Africas shopping online in growing numbers 

💸 Fostering trust and familiarity with digital payments

✍️ Designing to effectively communicate value propositions

👥 Creating apps and products that resonate with its prospective users

📱 Product development - listening to customers and iterating 

🏦 Entrepreneurs building the future finance industry in Africa

🌍 Cross-continent collaboration and ecosystem development opportunities in eCom and the wider tech space

Keep up to date with innovations, tech trends, and entrepreneurs in Africa by subscribing to Digital Africa.

Read the original on digitalafrica.substack.com

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