The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.
Welcome to the final episode of season four of Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dive into the real power of podcasting as a marketing and branding tool. They break down why podcasting isn’t a get-rich-quick scheme, but rather a strategic way to build your reputation, share your expertise, and create lasting evergreen content that can be repurposed…
Winning with Social Commerce and Vertical Video: Tips for Local Brands
Welcome back to Digital Marketing Dive. In this episode, hosts Seth Goldstein and Brian Griffiths dive into one of today's hottest topics: social commerce and short-form video. The conversation kicks off with laughs about age, gray hair, and balding, but quickly gets into the meat of digital marketing trends for local businesses. Seth and Brian explore how platforms like TikTok, Instagram Reels,…
Welcome to another episode of Digital Marketing Dive with your hosts Seth Goldstein and Brian Griffiths! In today’s episode, Seth and Brian unpack one of the hottest—and most debated—topics shaking up the world of marketing: the impact of artificial intelligence on digital marketing and customer experience. From AI-powered chatbots and email spam filters to smart recommendation engines, Seth and…
Ethical Marketing Code of Conduct Core Principles --> Respect for Human Autonomy All marketing and design decisions must respect users' ability to make informed, independent choices without manipulation or coercion. --> Transparency and Honesty All communications must be truthful, clear, and complete, with no hidden agendas or deceptive practices. --> Protection of Vulnerable Populations Special…
1. Don’t Take It Personally (Even If It Feels Personal) Stay calm and resist the urge to get defensive. Take a moment to assess the situation before responding. 2. Respond Promptly—but Not Hastily Acknowledge the complaint publicly within 24 hours if possible. This shows others that you’re attentive and professional. Example response: "Hi [Name], we're sorry to hear this. We'd love to make it…
Welcome back to another episode of Digital Marketing Dive! This time, hosts Seth Goldstein and Brian Griffiths are tackling one of the biggest challenges in the digital space: how to effectively stay top of mind with your audience. In this lively and insightful conversation, Seth and Brian share practical strategies—from repurposing your content and maintaining consistency across platforms, to…
Welcome back to Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dig into a topic that every business and marketer needs to hear: why posting on social media is just the first step—and why real impact comes from genuine engagement with your audience. Seth and Brian start with the basics, explaining why maintaining an active social profile is critical for building…
Welcome to another episode of Digital Marketing Dive with your hosts, Seth Goldstein from Goldstein Media and Brian Griffiths from BSTRONG Marketing. In today's episode, titled "How To Build Your Brand Up From Zero," Seth and Brian delve into the essentials of establishing a brand from scratch, offering valuable insights for those new to the digital world. They explore the significance of having a…
Welcome to season four of the Digital Marketing Dive podcast! In this exciting new season, your hosts Seth Goldstein and new co-host Brian Griffiths dive into the world of digital marketing with fresh perspectives and engaging discussions. From the challenges faced in the current economic climate to the intricacies of scheduling posts on social media, Seth and Brian cover it all with humor and…
Just a quick hello to say we're back after a 2 year hiatus! Stay tuned for season for coming to your ears in February/March! Learn more about your ad choices. Visit megaphone.fm/adchoices