Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Media Buying, AI, Media Strategy, Analytics & Measurement
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Join me, Paul Mosenson, as I introduce 11 Profit Marketplaces on NuSparkProfit.com. With over 60 solutions, we have you covered to grow your business. Expense Reduction, Lead and Sales Growth, Margin and Operations, Retention, and much more. This is an audio of a webinar from Feb 16 with colleague Jim McNicholas. Did it work? Covers profit solutions as well. Here is the video webinar…
On this episode of the Did It Work podcast, host Paul Mosenson welcomes Zachary Konopka, Executive Advisor at Behamics , for a deep dive into Generative Engine Optimization (GEO) — a rising priority for CEOs and marketers aiming to maintain visibility in AI-generated content platforms like ChatGPT, Claude, and Perplexity. Zachary brings over 20 years of expertise in business development and…
In this insightful podcast episode with Rachel Levy Sarfin, we explored the evolving role of AI in content creation and how it can be strategically integrated with human oversight to produce compelling, authentic messaging. Rachel, a seasoned B2B tech content writer with a deep interest in AI, emphasized that while AI tools like ChatGPT and Perplexity can be powerful assistants for ideation,…
Welcome to today's episode, where I sit down with Dennis Roman, the founder of ROMANS NUMBERS™ LLC, to explore innovative strategies for driving sales through financial reporting and analysis. Dennis shares his expertise on how businesses can broaden their revenue potential by equipping sales and marketing teams to communicate effectively with C-suite executives and profit center leaders. We…
Testing a short podcast on Website Lead Generation. Tools: 1. My Custom GPT: AI Podcast Show 2. Script to Google Notebook LM which makes podcasts out of content 3. Wave to MP3 converter 4. Upload to Podbean
Ready to supercharge your lead generation? In this episode, Paul reveals how AI-powered lead generation can deliver more leads, better leads, and faster leads.. From AI-driven lead magnets to personalized sales coaching and smarter objection handling, Paul shares actionable insights and practical strategies to optimize your funnel. Discover how his custom solutions, like GainForge, are…
I'm excited to announce a new episode of my podcast, featuring Matt Ratliff from FunnelTechie , where we dive into the crucial topic of optimizing email deliverability in cold email marketing. Matt Ratliff is a seasoned email deliverability expert who has been helping six and seven-figure clients around the world ensure their emails reach the intended inboxes. With over 20 years of experience in…
In this episode, NuSpark Founder Paul Mosenson interviews Amy Colbourn, Managing Director at MONOGRAM , a boutique brand agency in Las Vegas specializing in the hospitality and casino industry. Amy shares insights from her three-decade-long career with leading independent agencies, highlighting her passion for branding and brand marketing. She discusses her unique ability to identify competitive…
In the podcast "Making Direct Mail Work for Lead Generation," Phil Goodhart of PMG Marketing Solutions discusses the enduring value and strategic benefits of direct mail in an increasingly digital marketing landscape. Goodhart emphasizes that while digital communications often overwhelm recipients, direct mail stands out due to its tangibility, trustworthiness, and higher response rates. He…
Discover the Future of TV Advertising: Join us on "Did It Work?" where we explore the evolving role of TV in the advertising landscape. This podcast series is a deep dive into the complexities of measuring TV ad effectiveness, especially as the industry pivots towards integrating more digital-like capabilities with traditional formats. What You'll Learn: Understanding Traditional vs. Digital…
