Someone asked me recently what advice I’d give to a person trying to break into DevRel in the AI era. I gave an answer around “something something AI”. But then it bothered me -.- so this blog is me answering that question, again.
Over the past year, I’ve had a recurring conversations with developer advocates at different companies, different stages, different products. The details change. The frustration doesn’t. They feel like they’re being evaluated by a rulebook that was written for a different role entirely. I’ve written before about why DevRel is worth every penny you invest in them and the identity crisis that…
Imagine a CTO joining a serious tech startup. Not a hype factory, not an “AI-first” pitch-deck company, but a team with real customers, production systems, and just enough accumulated complexity that moving fast without thinking has already become a liability.
If you’ve spent any time experimenting with running large language models locally, you’ve probably seen guidance like “you need 30GB of RAM” to get a model working. That exact phrasing showed up recently on a Reddit thread about running Qwen3-Next locally, and it sparked a familiar kind of confusion: are we talking about GPU memory or system memory?
As a Principal Developer Advocate, you don’t own the roadmap, control the pipeline, set budgets, or dictate campaigns—yet your work influences all of them. Your impact isn’t measured by code written but by friction removed, momentum created, and voices amplified.
In August 2024, we pulled off the first-ever DevOpsDays Halifax, and wow, what an experience! As one of the organizers, I’ve got a ton of stories, lessons learned, and tips to share. Whether you’re looking to host your own DevOpsDays or just thinking about organizing any tech event, this blog’s for you. From planning to community building, there’s a lot here that can help you on your journey, no…
Today I’m joining Harness as a Principal Developer Advocate. Harness is a complete software delivery platform whose mission is to enable the 30M+ software developers in the world to deliver code to their users reliably, efficiently, securely and quickly. Joining Harness is a significant milestone in my professional career and I’m excited to tell you a bit more in this blog.