
Taking the next step on our journey
We started this newsletter back in January 2021 when we were in the final stages of launching our book - Developer Relations.
Book Development Diary & DevRel Musings
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Read 3 days ago and current, but nothing has been published for 3 years.

We started this newsletter back in January 2021 when we were in the final stages of launching our book - Developer Relations.

Dissecting developer messaging in action

The 2022 edition of the industry leading State of Developer Relations report is out.

You’ve created a product you know developers will love.

The 9th State of Developer Relations report was released on September 28, 2022. It is the most comprehensive report on DevRel you will find. If you are wondering what is happening in DevRel: Read the report or Watch the launch video. Find out about salaries, diversity, job roles, challenges, and more.

September 28, 2022, 8am Pacific

Product-Led Growth, or PLG for short, is a term coined in 2016, and a strategy that’s gained a lot of traction over the last few years, especially related to SaaS companies. However Developer Relations programs were doing it long before then.

The Developer Relations Survey is now open until Aug. 10th.

Tackling one of the most enduring DevRel tropes. DevRel and Sales are not oil and water, they can mix, and must mix to drive value for your business.

Our reaction to a recent McKinsey article