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Developer Relations - The Book

Book Development Diary & DevRel Musings

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Taking the next step on our journey

We started this newsletter back in January 2021 when we were in the final stages of launching our book - Developer Relations.

Analyzing GitHub's Podcast Advertisement

Dissecting developer messaging in action

Remote working can be great - but be aware of organizational isolation

The 2022 edition of the industry leading State of Developer Relations report is out.

Take These Four Key Steps When Launching a Developer Relations Program

You’ve created a product you know developers will love.

9th Annual DevRel Survey Results

The 9th State of Developer Relations report was released on September 28, 2022. It is the most comprehensive report on DevRel you will find. If you are wondering what is happening in DevRel: Read the report or Watch the launch video. Find out about salaries, diversity, job roles, challenges, and more.

Launch of 9th State of Developer Relations Report

September 28, 2022, 8am Pacific

DevRel was doing Product-Led Growth before PLG was Cool

Product-Led Growth, or PLG for short, is a term coined in 2016, and a strategy that’s gained a lot of traction over the last few years, especially related to SaaS companies. However Developer Relations programs were doing it long before then.

WHAT’S THE CURRENT STATE OF DEVELOPER RELATIONS?

The Developer Relations Survey is now open until Aug. 10th.

Sales & DevRel sitting in a tree, k-i-s-s-i-n-g

Tackling one of the most enduring DevRel tropes. DevRel and Sales are not oil and water, they can mix, and must mix to drive value for your business.

Why your IT organization should prioritize developer experience

Our reaction to a recent McKinsey article