How Digital Goliaths Are Deploying AI to Grow Traffic & Revenue
How startups, digital goliaths, and everything in-between, use AI to grow online.
Detailed
SEO blog by full-time search analysts
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Latest posts
Custom Prompt Tracking, and 9 Other New Ahrefs Features I Love
It’s been four months since I joined Ahrefs, and in that time I’ve watched the team ship dozens of product updates. 85 to be precise. Even though I’ve been an Ahrefs customer for more than ten years, I never realized quite how often new features are added to the platform. Now that I (proudly) work […]
Big Personal News: Detailed Has Been Acquired by Ahrefs (And I’ve Joined the Company)
Last week I announced some big personal news: Detailed has been acquired by Ahrefs, and I’ve joined the company to work alongside their marketing and product teams. Search Engine Journal’s Matt Southern was kind enough to cover the story, before I shared my own updates on LinkedIn, X (Twitter) and Facebook. If you’re an SEO […]
The Sites Dominating Google’s Top Stories SERP Feature in 2024
In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. That’s just one of many insights I aim to share, as Detailed teamed up with News SEO platform NewzDash to analyse their exclusive research. With this report I […]
Detailed Q4: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter
Welcome to Detailed Q4: Our fourth quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI and countless algorithm updates, and as someone with sites, clients and students […]
Insights from Google’s Leaked Search Documents and What They Mean for SEO
As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and came to light via someone who wanted to remain anonymous sharing the data with Sparktoro founder, Rand Fishkin. I’ve […]
Detailed Q3: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter
Welcome to Detailed Q3: Our third quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI and countless algorithm updates, and as someone with sites, clients and students […]
The Discussion Forums Dominating 10,000 Product Review Search Results
– Updated the top 20 forums table to compare July vs February – Updated Reddit traffic chart for the last two years – Ran all numbers again for July compared to February – Updated the stats for how many individual sites were present in July – Updated the overall numbers for Reddit & Quora dominance […]
Detailed Q2: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter
Welcome to Detailed Q2: Our second-ever quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI, and as someone with sites, clients and students reliant on search traffic, […]
Affiliate SEO: We Analysed 10,000 Product Review Search Results to See Who Ranks
– Documented how Reddit are now dominating results in October – Updated the number of first-place rankings the top 100 domains achieved – Three digital goliaths have 36 sites in the top 100 in October, compared to 40 in January – Confirmed there are still the same number of independent sites in October as there […]
The State of Content SERPs: A 250,000 Keyword Analysis
I recently analyzed 250,000 English-language search results, primarily to answer a specific question: Do sites owned by large media companies attain more first-place rankings than independent webmasters? And if so, just how dominant are they? After weeks of full-time work I have the answers I was looking for, and initially they were more surprising than […]