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Destroy The Hairdresser

Destroy The Hairdresser is an industry podcast dedicated to helping salon owners and hairdressers salon differently.

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The Weirder the Salon, the Better the Business with Guest Katya Yoshida

What happens when you stop trying to build the salon you think you're supposed to own and build the one you actually want? In this episode, David sits down with Destroy the Hairdresser student and Capybara Hair Lounge owner Katya Yoshida to talk about her journey from nearly leaving the industry altogether to building one of the most unapologetically unique salons we've seen. Katya shares how…

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Nobody Cares About Your Views

Social media was supposed to be a tool for your business. Somewhere along the way, it became the place we measure our success, compare ourselves to everyone else, look for community, consume endless information, and decide whether or not we're doing enough. In this episode, Cyd and David talk about what happens when hairdressers start confusing views with value, why going viral doesn't necessarily…

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The Hairdresser's Confidence Gap

Every time you open Instagram, you're being sold a new way to run your business. A new pricing model. A new marketing strategy. A new "must-have" service. It's no wonder so many salon owners feel stuck, overwhelmed, and constantly questioning themselves. In this episode, David dives into the growing confidence crisis facing hairdressers and salon owners and explores how endless content consumption…

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Your stylist accepted a new job. They weren't kidnapped.

Your stylist accepted a new job. They weren't kidnapped. In this episode, I'm talking about one of the weirdest things we've normalized in the salon industry: treating hiring like stealing, recruiting like poaching, and quitting like a personal attack. Somewhere along the way, we stopped seeing career moves as a normal part of business and started treating them like betrayals. But what if we've…

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She Built a Business for Freedom. Then Cancer Tested It. With Guest: Elma Siljkovic

In this episode, David sits down with former Destroy The Hairdresser student Elma Siljkovic, owner of Queen of Swords in Brooklyn, to share one of the most powerful stories we've ever featured on the podcast. After building a salon around systems, trust, and sustainability instead of hustle, Elma was faced with an unimaginable challenge: a cancer diagnosis. Because her business wasn't built to…

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The $10 Haircare Problem

e.l.f. just launched an entire haircare line with products priced at $10 or less, and most of the industry is talking about the products themselves. We're talking about what this launch actually means. In this episode, Cyd and David unpack why e.l.f.'s move into haircare is a warning sign for the salon industry, what happens when massive consumer brands decide they no longer need hairdressers to…

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We're Breaking the Rules Again

Everyone says their event is "different." So what actually makes The Disobedience Business Tour different? In this episode, Cyd and David pull back the curtain on why they created the tour, what attendees can expect, and why this isn't another weekend of watching stage demos you'll forget by Monday. From uncomfortable conversations and bold business ideas to real coaching, honest stories, and a…

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The Uncertain Hairdresser

What if the biggest sign you're ready to open a salon... is that you're not sure you should? In this episode, David shares a pattern he's noticed after years of discovery calls with salon owners around the world. The people who seem the most confident aren't always the most prepared. Meanwhile, the hairdressers questioning themselves, thinking through every decision, and feeling the weight of the…

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Celebrities, Fashion Week & The Biggest Lie in Editorial Hair

Celebrities, Trends & Fashion Week: The Truth About Editorial Hair Everyone wants to work Fashion Week—until they find out what it's actually like. In this episode of the Destroy The Hairdresser Podcast, Cyd and David pull back the curtain on the world of celebrity hairdressing, editorial work, and Fashion Week. From working backstage under intense pressure to chasing opportunities that often pay…

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How to Ruin Your Clients Forever

What if we told you the fastest way to ruin your clients is to switch to hourly pricing? In this episode of the Destroy The Hairdresser Podcast, Cyd and David break down why so many clients become completely spoiled once they experience time-based pricing. No more surprise charges. No more confusing service menus. No more feeling like they're being upsold every five minutes. Instead, clients get…

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Down Memory Lane: Why Success Doesn't Eliminate Stress

In this nostalgic (and slightly chaotic) episode of the Destroy The Hairdresser Podcast, Cyd and David take a trip down memory lane and revisit their early days living in New York City. From tiny apartments and big dreams to career pivots and financial uncertainty, they share stories that shaped who they are today. But this episode isn't just about looking back. It's a reminder that every stage of…

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Just Because It's Trending Doesn't Mean It's Profitable

Head spas are everywhere right now. From social media feeds to salon conferences, owners are being told this is the next big thing that's going to transform their business. But is it really? In this episode, Cyd and David unpack the head spa trend, the pressure salon owners feel to jump on every new opportunity, and the costly mistakes that happen when businesses invest in trends without a real…

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