
Which steps are friction and which are thinking
Step reduction is the oldest rule in product design. It stands until the step you remove was the user thinking.
How psychology shapes products, and how to design with clarity, not guesswork.
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Step reduction is the oldest rule in product design. It stands until the step you remove was the user thinking.

A framework for the five layers of UX design, from strategy to surface.

People pull toward pre-selected options rather than actively choosing alternatives.

A short film, a closed studio, and what they got right about working with AI.

Susan Kare designed the icons, fonts, and visual language of the original Macintosh. She made personal computing feel personal.

Why the hardest part of building products stayed human when everything else got automated.

From running app to editable Figma layers; without leaving your terminal.

Corita Kent (1918–1986) was an artist, educator, and nun who spent her career arguing that creativity isn't a gift. It's something most people have been talked out of.

Software used to be expensive to build, and that cost forced a kind of discipline.

I approach building products differently now.