Your website editors are usually shown how to:
Add a new page
Upload files
Insert an image
But they’re rarely taught how to:
Decide what should go on a page
Write in plain language
Structure content so people can actually use it
When everyday web editors aren’t trained on how to create good content, you site degrades:
Pages get longer
Language gets more complex
PDFs multiply
Outdated content sticks around
We created 2 new short courses to fill the gap between technical training and knowing how to publish content that works well.
They’re short, practical, and built specifically for everyday government website editors.
If you’re onboarding new editors, or trying to improve content across your organization, this is a simple, affordable place to start.
45 min
$50 (group discounts available)
This is the course we wish every new website editor got on day 1.
It covers:
A content mindset: your job is to help people do things
How to write in plain language
What accessible content looks like in practice
How to structure actionable content
A simple, repeatable workflow for creating and maintaining content
This course pairs directly with your CMS training. It gives editors the why and the how behind the work, not just the buttons to click.
Enroll: web editor fundamentals
7 min
$5
This is a short course about a small thing that makes a big difference.
Page titles are:
The first thing people see
A key signal for search engines (and AI)
One of the biggest factors in whether someone knows they’re in the right place
Unfortunately, they’re often vague or written from the organization’s perspective instead of the user’s.
In 7 minutes, this course shows how to write titles that help people:
Find your content
Understand it quickly
Take action
Enroll: page titles short course
45 min
$50 (group discounts available)
Accessibility isn’t just a compliance requirement. It’s also a usability issue.
Earlier this year, we launched this course and the response has been great.
This course focuses on what content editors control:
Headings and structure
Links and labels
Images and alt text
Documents and PDFs
Audio and video
It’s for busy staff who need clear, practical guidance they can apply immediately.
If you want a better government website, you need to support the people creating the content.
That means training that goes beyond the software.
Public servants are helpers. But if we don’t show them how to write and structure content for real people, the website won’t reflect that.
When the website doesn’t work, the service doesn’t either.
Better government websites mean better government services.
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