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The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget. According to POM Marketing’s latest research, “Marketing Under Pressure: Inside the Minds of 100+ B2B Leaders,” 81% of marketers say the pressure to deliver results is higher now than it was two to three years ago. The […] The post The Force Multiplier Framework for…
Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead handoff, while feuding teams defend separate scorecards and treat handoffs as a suggestion sales can ignore. The 2026 Demand Generation Benchmark Survey turns the collective experience of hundreds of demand gen leaders into a clear picture of […] The post Sales and Marketing Alignment: Take the 2026…
Most prospects are exhausted by one-way lectures and static decks that feel more like a chore than a conversation. In a world where AI can generate a pitch deck in seconds, these one-way presentations are used because they are familiar, not because they work. In fact, 89% of teams say a breakdown in collaboration impacts […] The post Moving Beyond Pitch Decks to More Collaborative Conversations…
Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale its ecosystem without new hires. Replacing instinct-led partner selection with predictive, data-informed scoring eliminated two to three early-stage meetings per partner and made every motion defensible. In a crowded SaaS landscape where integrations and ecosystem…
Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can move faster from intent to pipeline. The partnership helps marketing and sales teams automate audience syncing, engage buying committees across channels and reduce manual operational work. DemandWorks, a leading provider of artificial intelligence…
This October, we are again bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2026— and you’re invited to be a part of it. B2BMX will anchor a dedicated pavilion inside AWNewYork 2026, showcasing leading B2B solution providers across demand generation, ABM, content strategy and sales enablement. Held in Midtown Manhattan, […] The post B2BMX is Returning to…
Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance and engagement directly to CRM data so marketers can measure event-sourced pipeline. As in-person events regain importance, EpochX aims to help field, event and demand gen teams prove revenue impact and shift events from perceived cost centers […] The post Epoch…
Key Takeaways WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17% name their owned website as their top investment despite that’s where trust gets earned. Consumers don’t just want visibility, they want proof, with 86% seeking out the original source after an AI summary and 42% trusting unattributed […] The post Consumers Lack Trust in AI…
Generative AI has quietly changed what users expect from every digital experience. After interacting with systems that understand intent, respond conversationally and anticipate needs, consumers increasingly expect that same level of intelligence everywhere. And why wouldn’t they? If ChatGPT understands their intent instantly, why shouldn’t the search experience on your site do the same? If […]…
Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands are positioned to influence AI-mediated buying journeys. The self-assessment tool uses an authority framework and archetypes to highlight weaknesses and guide actions that can strengthen brand visibility and recommendation potential. Informa TechTarget is now offering B2B AI […]…
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing previously unknown shoppers across sessions and devices. The numbers back the play: brands using Wunderkind’s identity framework have seen up to 8x higher triggered revenue, and Cordial’s AI predictive models are already lifting revenue per message by…
