# The Demand Collective Newsletter Uncovering the best of what the smartest marketers have already figured out. Because the best marketing ideas aren't on LinkedIn, they're hidden inside the heads of practitioners too busy doing the work to share them. Page: Feed: --- ## [How Vercel 3X’d their field events and generated millions in net-new pipeline without adding headcount](https://demandcollective.substack.com/p/how-vercel-3xd-their-field-events) _2026-08-25 · Eric Linssen_ Inside their Ent Mktg Lead Cheryl Wolf’s app & agent, iris ## [How the smartest CMOs ICP (with examples)](https://demandcollective.substack.com/p/how-the-smartest-cmos-icp-with-examples) _2026-08-18 · Eric Linssen_ the most important strategy in demand gen ## [Signal-based demand gen done right: how Fingerprint 2x'd ACV while tripling ARR](https://demandcollective.substack.com/p/signal-based-demand-gen-done-right) _2026-08-11 · Eric Linssen_ w. Alexander Goodwin, Director of Demand Gen @ Fingerprint ## [How to Explain Pre-Pipeline to Your CFO](https://demandcollective.substack.com/p/how-to-explain-pre-pipeline-to-your) _2026-08-04 · Eric Linssen_ w. Blake Cohlan, VP Marketing @ Team Ohana ## [Ashby's "Unreasonable Hospitality" approach to ABM Gifting that’s driving 14.6x pipe-to-spend](https://demandcollective.substack.com/p/ashbys-unreasonable-hospitality-approach) _2026-07-29 · Eric Linssen_ and booking meetings with 25% of target prospects ## [MUST READ: Deep Dive on Posthog's "Do More Weird" Marketing Strategy](https://demandcollective.substack.com/p/must-read-deep-dive-on-posthogs-do) _2026-07-14 · Eric Linssen_ 5 examples: how Posthog ($1.4B 🦄 ) does website, events, OOH, social, and stunts ## [Zapier’s “no lead left behind” agent that’s recovering $Xm/mo in pipe](https://demandcollective.substack.com/p/zapiers-no-lead-left-behind-agent) _2026-07-12 · Eric Linssen_ w. Angela Ferrante, Head of Enterprise Marketing @ Zapier ## [Introducing: 30 Days of AI in Demand Gen](https://demandcollective.substack.com/p/introducing-30-days-of-ai-in-demand) _2026-07-08 · Eric Linssen_ free, private, pop-up community for AI-pilled DDGs ## [Smart marketers are moving their websites to hard code, here’s why](https://demandcollective.substack.com/p/smart-marketers-are-moving-their) _2026-06-30 · Eric Linssen_ why teams are making this shift, what it enables, and what's next ## [Recordings + Slides: The Demand Day Summit by Demand Collective](https://demandcollective.substack.com/p/recordings-slides-the-demand-day-a40) _2026-06-23 · Eric Linssen_ 11 speakers. 8 sessions. 200 minutes. 143 slides. 100% focused on demand gen. 100% free ## [Stay updated on your professional world (Sponsored)](https://crawlproof.com/a/d1GgXonbT3OY) _2026-06-23 · **Sponsored**_ Keep in touch with people you know, build your career. ## [Free event June 18: The Demand Day Summit, by Demand Collective](https://demandcollective.substack.com/p/free-event-june-18-the-demand-day) _2026-06-11 · Eric Linssen_ June 18. 8, 20-min sessions from real practitioners. 0 fluff. 100% free.