DEEP CUTS LIVE is a series featuring candid conversations and interviews with entrepreneurs and innovators.
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What does it take to keep one of the most iconic names in premium cigars relevant while honoring its legacy? In Episode 172 of Deep Cuts Live, host Antoine Reid welcomes back Sean Williams, Cohiba's brand ambassador and master blender, for a wide-ranging conversation about luxury, innovation, and the evolving premium cigar industry. More than five years after his first appearance on the show, Sean…
Episode 171 of Deep Cuts Live features Nicholas Perdomo III for an in-depth conversation about family, craftsmanship, and carrying one of the premium cigar industry's most recognizable names into the future. Host Antoine Reid sits down with Nicholas at Perdomo's factory in Nicaragua to discuss what it's like growing up in a family business, learning directly from Nick Perdomo Jr., and preparing to…
Season 6 of Deep Cuts Live continues with episode 170, featuring special guest Garrison Davis, Brand Ambassador for AVO Cigars. This is a conversation about legacy, innovation, and one of the most significant moments in the brand's nearly 40-year history. Host Antoine Reid sits down with Garrison to discuss his unlikely path from banking and finance into the premium cigar industry, what it means…
Episode 169 of Deep Cuts Live features a conversation with René Castañeda, President of Villiger Cigars North America, for an in-depth look at one of the oldest names in premium tobacco—and the strategy behind its growing presence in the U.S. market. Host Antoine Reid sits down with René to discuss Villiger's 130-plus-year history, the company's transition from a machine-made cigar powerhouse to a…
Season 6 of Deep Cuts Live continues with episode 168, featuring special guest Laurel Tilley of AJ Fernandez Cigars for a wide-ranging conversation on branding, retail, events, tobacco, and the evolution of one of the premium cigar industry's most influential companies. Host Antoine Reid sits down with Laurel to discuss her journey from retail tobacconist to brand ambassador and brand development…
Season 6 of Deep Cuts Live continues with episode 166, an inside look at one of the premium cigar industry’s most recognizable companies. Host Antoine Reid sits down with Javier Largaespada of Drew Estate for a conversation about digital marketing, cigar culture, brand storytelling, and what’s next for Drew Estate following a major year of new projects and releases. In this episode, Javier shares…
Season 6 of Deep Cuts Live continues with a conversation featuring one of the most recognizable voices in premium cigar social media. Host Antoine Reid sits down with Ibis Luis, better known to many as @CigarLover12, to discuss her journey from retail tobacconist and cigar educator to co-founder of Pangea Cigars. What began as a passion for cigars evolved into a career built on education, trust,…
Deep Curts Live host Antoine Reid sits down with Scandinavian Tobacco Group's Justin Andrews to explore his journey from eastern North Carolina tobacco country to helping shape some of the cigar industry’s biggest brands and collaborations. From contract manufacturing and blending to Diesel Cigars and industry partnerships, this episode offers an inside look at how modern premium cigar brands are…
Season 6 of Deep Cuts Live continues with the return of Robin James, founder of Blue Smoke ATL, for a conversation on creativity, entrepreneurship, and carving out a unique lane within the premium cigar industry. Robin’s work sits at the intersection of function and design—handcrafting cigar pokers that double as statement pieces. In this episode, she shares how a simple idea turned into a growing…
Season 6 of Deep Cuts Live continues with a conversation centered on one of the most recognizable names in premium cigars. Host Antoine Reid sits down with Alex Weghorn, Brand Ambassador for Davidoff Cigars, to explore the evolving role of brand storytelling, consumer experience, and innovation in today’s cigar industry. In this episode, Alex shares his journey from retail tobacconist to…
