Manifesto for myself
Be kind to everyone. Be positive. Help others whenever possible. Spend time with those I love. Spend time on my own. Constantly learn new things. Don’t compare myself to others.
Dave Redfern
I help design and develop user-centered experiences that deliver measurable returns. I’m Head of Design & Development at Conversion Rate Experts. I’ve got a degree in Computer Science and over a decade’s worth of experience designing, developing, and optimizing e-commerce websites for leading B2B and B2C businesses.
Latest posts
Consume vegetables, not candy
Someone at work said the following:
Delete with caution
Chesterton’s fence is the principle that something should not be changed or removed until you fully understand why it existed in the first place.
No code is the best code
I hate writing code. Every line pains me because I know it’s another line that adds complexity to the project, needs documenting and maintained moving forward.
Simplicity on the far side of complexity
In Interview with Business Week, Steve Jobs said the following:
Keep it short
Written communication can be time-consuming but it doesn’t need to be. When writing, I use the following rules.
Ask for help
One of my favorite quotes from the book “Let My People Go Surfing” is from Patagonia’s first CEO, Kristine McDivitt. Kristine had no experience running a business. She had to learn on the job by asking people for help.
Shitty first drafts
Whether it’s a thought, a short article, or something longer, the important thing is to write it down. Whatever comes to mind without holding back.
Vegan chorizo sausage and tomato pasta
This sounds a strange combination but trust me. It’s quick to make (around 15 minutes), can be made in large batches, and a crowd pleaser for the whole family.
McDonald’s theory—break the ice with the worst idea
Ideas are hard. Sharing ideas is just as hard. No one wants to share a bad idea but don’t underestimate the value of those ideas. Bad ideas kick start the creative process and allow people to speak their mind—reassured that the worst idea is already on the table.