Accelerate Product Adoption with the Diffusion of Innovations

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In my last entry, I talked about how I used “Capability Maturity Models” to better make sense of interview results. In this entry, I’d like to explore how the Diffusion of Innovations helped us think about a direction for product strategy. Moment.dev asked me to help define a clear product direction: the bases of the tool were in place, but how would we convert that into users? We felt that if we…

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