#TudorTuesday | July 21 2026
by Dan Tudor | Tudor Collegiate Strategies
There’s an old sales technique called “Feel, Felt, Found.”
You’ve probably heard some version of it before.
“I understand how you feel.”
“Other people have felt the same way.”
“Here’s what they found after they looked at it more closely.”
It’s been taught in sales training for decades because, at its core, it works. But the problem is that it often sounds exactly like you think a sales technique would sound when people use it too much of the time…and that version isn’t very useful in recruiting.
The principle behind it, though, is something I think every college coach should understand and utilize - because your recruits, just like the average customer in a sales situation - needs to be…
by Mandy Green | Tudor Collegiate Strategies
The TCS staff as spent much of the past several months traveling the country, working with coaching staffs on their recruiting communication. One of the ideas that consistently makes coaches stop and think is a surprisingly simple one.
It usually happens in the first minute or two of a recruiting phone call.
The coach says, “Do you have any questions for me?”
I understand why coaches do it. It feels polite. It feels professional. It feels like you’re giving the recruit the opportunity to take the conversation where they want it to go.
The problem is, you’re asking a teenager to lead a conversation they’ve probably never had before…
by Brent Schrotenboer | USA Today
Unlike other head coaches in college football, Colorado football coach Deion Sanders has never left campus to recruit new players to his team. He doesn’t visit their high schools and homes and instead does all of his recruiting on campus in Boulder, where recruits come to him.
But times are changing, and Sanders is no longer alone…
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