Your best ideas aren’t showing up at the wrong time.
You’ve just been taught the wrong definition of “work.”
In a new video, I explain why insight rarely arrives when you’re trying to be brilliant—and what’s really happening inside your brain when ideas show up in the shower, on a walk, or right before sleep.
Two modes. One mistake. Three fixes you can use this week.
Watch it below ⬇️
At the end of the video, I sit down with David Epstein (author of Range and the soon-to-be-released Inside the Box) —who tells a story about a Nobel Prize winner’s unconventional creative habit. It stuck with me.
Also, don’t miss David’s companion video, where we flip the script and talk about boredom as a hidden driver of innovation.
If you’ve ever felt like your brain is working against you, these two videos might be the reframe you need.
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