The Most Important Person You Don’t Know Enough About

I get asked about Moe more than almost anyone else in my life. Mostly some version of: “Wait, is she still around?” “What does she actually do?” or my personal favorite, “How do I find my own Moe?”

The answer to the first question is yes. Very much yes. She has been by my side for basically 13 of the 15 years I’ve been doing this!! If you read my first book, you know the story of how we met. If you’ve followed me for a while, you obviously know she exists. But I don’t think I’ve ever actually explained what our relationship looks like now, or how a 19-year-old intern who cold-emailed me in 2013 became the COO of WeWoreWhat, my business partner, my manager, occasional boss, one of my best friends, and the person who probably knows more about my life than anyone.

And I definitely haven’t explained what she actually does all day, which is the part that I think would shock most people.

So, I think it’s finally time I properly introduce you to Moe.