THE WEEKLY SCROLL

INSTAGRAM HAS A NEW “LOGO”

This week, Instagram chief Adam Mosseri took to Instagram to announce a new look for the platform, including an updated wordmark.

It’s the first update to the wordmark in more than a decade, with a sharper look alongside changes to Instagram’s wider visual identity, including its fonts and icons.

And of course, people went straight to the comments. The new “r” has already got people talking, with some saying it looks more like a “z”.

A new Instagram look is here. We’ll let you decide what you think of it.

BRANDS TOOK ON THE SOLAR ECLIPSE

No one has probably missed that there was a solar eclipse over Europe this week, which meant two things: everyone looked up at the sky, and social teams got to work.

Mastercard turned its overlapping circles into the sun and moon, Starbucks went for “dark roast”, Netflix brought back “Twilight: Eclipse”, and Jaffa Cakes revived its iconic “Full Moon, Half Moon” campaign.

The eclipse basically handed brands a ready-made cultural moment. The best posts kept it simple, made it relevant to the brand and joined the conversation whilst it was on everyone’s for you pages. Sometimes you really don’t need to overthink it on socials.

IKEA IS HUSBAND MATERIAL

Alexander Skarsgård as a very attractive man made entirely out of wicker? IKEA obviously had to get involved.

The trailer for upcoming film Wicker has been making the rounds online, and IKEA Australia jumped into the conversation with its TOLKNING rattan bench and the line “Made from husband material.” Even the official Wicker account popped up in the comments.

It’s a great example of a brand jumping into a conversation without trying to force a connection. Wicker is already part of IKEA’s world, and “Made from husband material” does the rest.

NETFLIX PUT A MAN IN A BILLBOARD

Netflix could have put up a normal billboard for its new film The Last House. But where’s the fun in that?

Instead, they built a house into a billboard on Sunset Boulevard and put actor Nathan Shoop inside it for several days. He ate cereal, listened to music, watched the outside world through binoculars and communicated with people on the street using a whiteboard.

Naturally, people started filming it and posting it online. Pretty much the dream for an OOH campaign: make something weird enough in real life that everyone else does the social media part for you.

LOVE IT WHEN YOU…

Creators are jumping on the “I love it when you…” trend, encouraging each other to make questionable makeup choices.

It’s fun, wholesome and a nice break from the perfectly polished beauty content we usually see online. We love people daring to look a little “ugly” on camera and just having fun with it.

Maybe we’re all ready for the internet to be a little less polished. More quick jokes, people having fun and content that doesn’t take itself too seriously.

See you on next week’s scroll.