People. Data. Power.
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I’ve been entirely focused on listening to New Yorkers for a pretty big project and so my head has been in people’s real lives and stories and not as much in polling averages the past few months. So when I opened the new CNN/SSRS poll
There is an update I want to share with you, a new episode I want you to know about, and an idea I'd love someone to take me up on. Updates After a great deal of laziness, I decided to move the newsletter back to Ghost. For those
Why data-driven too often means ethics-free
Everything is marketing, and nobody wants to admit it.
The latest episode of Cross Tabs is almost a crossover with The Focus Group Podcast!
The long-overdue second installment of "If I Did It" - a rumination on research methods built to understand, and to act.
A few initial thoughts about how a branding agency would approach rebranding the Democrats
The importance of fighting for real victories, and moral ones too. And a bit about Clausewitz, because I took Law of War in law school. So there.
You can't build a brand in 107 days. You shouldn't run a campaign once every 2 years. But also: you don't need to run weekly brand trackers.
Brands are vehicles for emotions. You can't build those vehicles with surveys.
