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CRO.CAFE English

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and…

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Are we creating AI solutions or just chasing problems?

Are we creating AI solutions or just chasing problems? 🤔 It feels like everyone is jumping on the AI bandwagon. Heck, that is what this weeks Space Academy event is all about! But let's also acknowledge that many of us are sometimes simply looking for problems to fit the solutions we’ve created, rather than solving real issues... 😳 Research suggests that this year, 60% of companies investing in…

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From CRO to AXO: Adapting to AI in Digital Marketing

Discover how AI is transforming online experiences. Learn about the implications for industries and what it means for digital marketing strategies. ## About Sani Sani is a well-recognized name in the field of web optimization, boasting over 15 years of experience. He is the host of the NoHacks podcast, where he delves into various topics surrounding web technologies and digital marketing. With a…

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AI's Impact on Customer Relationships

Summary In this conversation, Jim Sterne discusses the evolving landscape of digital analytics and the impact of AI on customer relationships and the role of analysts. He emphasizes the importance of understanding context in AI interactions, the shift of analysts from report generators to certifiers of systems, and the need for new skills in a rapidly changing environment. The discussion also…

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n8n and small AI models

CRO.CAFE Podcast revival? 🤯 In a mini-series preparing for the Experimentation Elite Space Academy event (May 6/7 in London, see https://experimentationelite.com/). I'm interviewing some of the speakers at the event, starting with Iqbal Ali . Besides creating cartoons (https://iqbalacomics.com/tech-bro-tales/), Iqbal is consulting on and building with AI a lot, specifically with the AI text…

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Growth Minded Superheroes

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL:…

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How do you maintain a no-BS style

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath

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Educating your CRO clients & hiring for your CRO agency

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook

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How to craft copy on the PDP to convert more first-time buyers

Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat

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Understand your products first before optimizing

Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson

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What separates the good from the great?

Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa

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