The best creators experiment. Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and…
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Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his…
Our first-ever 6-figure launch started with a cold email I didn’t respond to. Twice. The third time, I wrote back. A few months later, we ran a 3-day free virtual summit that drove $101,666 in revenue — with a $78,400 margin. This is the full breakdown of how it happened, what we’d do the same way again, and what we’d change. Joining me for this behind-the-scenes recap is Anna Reich, the…
Richard is the co-founder of 1of10, a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels on the platform—helping creators accumulate over 2 billion views through a repeatable, data-backed system. In this episode, Richard walks through his complete four-phase ideation system—audience identification, outlier research…
Most productivity advice operates in one of two categories: you’re missing a skill or system, or you have a mindset problem. Cat Mulvihill thinks both camps are right — and both are incomplete. There’s a third category that almost nobody is talking about, and she argues it’s the one most likely to be the actual culprit when you’re stuck. My guest this week is Cat Mulvihill, a speaker, trainer,…
Closing the doors to a membership is supposed to hurt signups. But one of Tom's clients did exactly that — closed it, added an application, doubled the price, then reopened. His next launch sold out in 4 minutes. Same community. Same people. Just different mechanics. My guest this week is Tom Ross, the founder of Learn.Community, where he helps community builders design learning experiences that…
This week, my wife Mallory joins me for only her second podcast appearance ever to break down everything from The Lab Offline Powered by Circle — our second annual 2-day in-person retreat for Lab members, hosted June 8–9 at Hotel Renegade in Boise, Idaho. Mallory planned essentially everything: seating charts, venue contracts, menus, swag, run of show. She's been at it for roughly 6 months. In…
The highest month of membership revenue in Lab history was also the setup for the highest month of churn. One year later, February delivered both records. I have been building community in some form since 2012. I ran Startup Weekend events in Columbus, led online Mastermind groups, consulted on the launch of SPI Pro, and spent 2021 leading the community team at Smart Passive Income before going…
Brad Hoos is the CEO of Outloud Group, one of the top influencer marketing agencies in the United States. His clients include AG1, Chomps, KitchenAid, and Whirlpool, and he’s managed campaigns across tens of thousands of creator partnerships. Jay found Brad while researching for his book proposal on trust, trying to track down the agency behind AG1’s dominance in podcast advertising. In this…
For the first time ever, I'm teaching my most popular course, Build A Beloved Membership, live over four weeks. You'll learn the exact approach I've taken to building The Lab to a ~$500K/year membership. Here's what you'll get: 4 weeks live. 10 sessions taught by me (July 3 to August 3). Kickoff call (Friday July 3) and Sendoff call (Monday August 3). Recordings of every session. A Circle space…
I brought back Becky Pierson Davidson to compare notes on where community is headed — and we found a few areas of disagreement. Becky works with 6, 7, and 8-figure businesses helping them build memberships and courses through design thinking and customer research, and she's seeing a major shift right now: course businesses are slowing down, and the smart ones are pivoting to membership models. The…
Sid Yadav is the CEO and co-founder of Circle, a community platform trusted by creators like Jay and thousands of others to build membership businesses. Today, Circle has ~280 employees and has raised around $30 million. Before Circle, he was the third hire at Teachable, where he helped build the infrastructure for the creator economy before the term even existed. He spent four years as a tech…
