Creator Generation brings you behind the scenes of the creator economy, featuring top YouTubers and experts who share the strategies, lessons, and stories behind building successful channels, growing incredible businesses, and driving the world’s biggest online video successes.
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Allison Yazdian started in real estate, where she noticed the best agents were never the ones with the best listings. They were the ones who owned the direct relationship with their customers, so it didn't matter which brokerage they sat at. She went on to LTK and now runs Uscreen as CEO, building the infrastructure that lets creators sell to their audience without a platform standing in the…
Devin McGovern spent over a decade producing reality TV, wrapped a show in October 2024, and never got another call. Hundreds of job applications later, not one interview. In his mid forties with two kids, the creator economy wasn't a bold pivot so much as the only place money was moving. In this episode, Devin is candid about the content that flopped first, the disastrous family dinner that led…
Uptin spent years as a CNBC producer, where he launched the network's international YouTube channel in 2016 and quietly noticed something awkward: the videos he shot on his own iPhone in selfie mode outperformed the ones made with a professional crew. Then the pandemic hit, he was laid off, and he had to decide whether a million-view brand name meant anything without the brand. In this episode,…
Rebecca Rechtszaid is a Harvard Law grad and former lead counsel for partnerships at Meta who now represents creators through her own firm. Her core message: if you're a creator, you're running an IP business whether you realise it or not, and most people only figure that out at the worst possible moment. In this episode, Rebecca breaks down the mistakes she sees over and over, from creators…
Justin Brown runs Primal Video, a channel with nearly two million subscribers that teaches creators how to actually make videos. But as Justin explains, he never set out to be a YouTuber. He walked away from a profitable production company, clients and retainers, to gamble on a channel he treats less like a creative outlet and more like a business tool. In this episode, Justin is refreshingly…
Georgia Mappin is the Managing Director of Haven't You Done Well Productions, the company behind Aunty Donna. But as Georgia explains, what looks like three guys mucking around with a camera has always been a far more deliberate operation. In this episode, Georgia is remarkably open about how it all works. We cover the philosophy of platform agnosticism, and why her business treats every revenue…
Mario Joos has been inside some of the biggest creator operations in the world - including two and a half years with the MrBeast team and a stint as fractional CEO of the Stokes Twins - and what he found working with some of these big teams may surprise you. In part 2 of our interview we get into the real revenue picture for creators - what the revenue mix looks like, why AdSense-plus-sponsorships…
Mario Joos has been inside some of the biggest creator operations in the world - including two and a half years with the MrBeast team and a stint as fractional CEO of the Stokes Twins - and what he found working with some of these big teams may surprise you. In this episode, Mario breaks down the uncomfortable truth about large creator businesses that behind the polished content and massive…
Australia is about to become the first country in the world to introduce a minimum age of 16 for major social media platforms - including Instagram, TikTok, Snapchat, reddit and also platforms like YouTube, and its being referred to as the Social Media Ban. Supporters call it a necessary step to protect young people. Critics say it’s unrealistic, hard to enforce, and will have problematic…
Blogger turned tech columnist for the Washington Post Taylor Lorenz discusses the importance of balanced journalism, while wrapping in some of the biggest news items of 2022; including Twitter, the Depp/Heard trial, and NFTs. Episode Chapters: 0:00 Intro 7:42 Becoming the enemy of Right Wing media 14:14 NFTs 20:10 The pros and cons of Mr Beast 27.40 Depp vs Heard 32:05 Twitter 40:17 Future…
