Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder... In this episode of Creative Juice, Jack and Circa dive into the power of strategic copywriting for artists. Learn about how developing a narrative, taking wild swings with your messaging, and breaking free of your safe brand guidelines will make your marketing stronger!…
Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder... In this episode of Creative Juice, Jack and Circa dive into the power of strategic copywriting for artists. Learn about how developing a narrative, taking wild swings with your messaging, and breaking free of your safe brand guidelines will make your marketing stronger!…
Why does marketing your music feel 100 times harder than making it? Spoiler alert: It doesn't have to! In this episode of Creative Juice, Jack and Circa dive into the common artist feeling that promoting your music is way more demanding than creating it. Learn about why artists feel this way, how this mindset can hold you back, and what you can do to turn marketing into a part of your creative…
Does building an audience around your music feel like an uphill battle? Right now, there are so many strategies that picking one that works feels impossible... In this episode of Creative Juice, Jack and Circa unpack three growth strategies from our agency IndieX and IndieFounder to grow your fan base from the ground up! Learn about fan-funded growth with free plus shipping and handling funnels,…
Want to move your fans from your social media to your email and text list and make sure they actually stay engaged with you? Listen up... In this episode of Creative Juice, Jack and Circa take a fresh look at turning followers into engaged fans who are ready to buy your merch, music, and tickets! Learn about the waiting list strategy straight from our Indie Founder team, a powerful tactic for…
If social media weirds you out, you're not alone. You might be asking the same question tons of artists and people make: How can you make it feel more like a real community? In this episode of Creative Juice, Jack and Circa discuss social media and how artists can use it to build a real community! Learn about leveraging the fan appreciation loop as a powerful tactic to engage your audience and why…
Wondering why your social media strategy doesn't have fans coming to your shows, buying your merch, or listening to your music? It might be time to think about the fan journey... In this episode of Creative Juice, Jack and Circa unpack the fan journey, how it applies to music marketing, and how understanding it can change everything. Learn about the seven stages of fan engagement and how to apply…
When you get traction, you start to get attention. When you get attention, the music industry can get shady real quick. As an artist, you need to have leverage and control... In this episode of Creative Juice, Jack and Circa discuss the importance of knowing your numbers and owning your audience to protect yourself in the music industry. Learn about real-world scenarios that highlight why building…
In the streaming era, where it's harder than ever to stand out from the noise as an artist, physical media is one path to creating unforgettable experiences for your fans. In this episode of Creative Juice, Jack sits down with Patrick McCarthy from A to Z Media to explore the powerful role of physical media and merch in your music career in today's landscape. Learn about how you can leverage your…
Are you dropping singles and still wondering why your fanbase isn't growing? It might be time to rethink your release strategy... In this episode of Creative Juice, Jack and Circa discuss what it really takes to build momentum as an artist and how to strategically use your releases to engage your audience! Learn about why consistent releases might matter more than the occasional big launch and how…
Navigating the ups and downs of a music career is hard enough without fumbling through your to-do list. If you ever wonder how to juggle creativity and productivity, you're not alone! In this episode of Creative Juice, Jack and Circa get real about effective workflows in music marketing to think like an artist AND still get more done! Learn about the processes Circa is using to build innovative…
As an artist, the stories you tell your fans are more important than you realize… In this episode of Creative Juice, Jack and Circa explore their mid-year reflections on music marketing and industry predictions and what we're excited about in the music business right now! Learn about the rise of anti-AI narratives in the music scene, how artists are engaging with these themes in their brand…
