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Create Tomorrow, The WGSN Podcast

What’s next – and how do you act on it? Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world’s leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.

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171. The Creator Economy – Who Needs a Commercial Anymore?

Screeny founder and CEO Elizabeth McLead joins host Cassandra Napoli to break down how creator fandom is moving beyond social media and into theatres, branded events and physical community spaces. They discuss why authenticity, engagement and offline experiences are reshaping the creator economy and how Screeny helps creators, brands and fans connect in ways that drive real value.

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170. Cocktails by Kids, Potatoes for Candle Holders – The Design Nuggets of Hosting

The home is evolving into a powerful, behavioural architecture tool. Gemma Riberti, WGSN’s Director, CMF (Colour, Materials & Finishes) and Create Tomorrow host Cassandra Napoli reveal why the dining table is catalysing behaviour, framing moments of connection and shared experience. Whether you’re designing a new product, curating your next dinner party or building wellness into your living space,…

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169. The Hidden Power of Personal Brands in Fashion Building Trust Beyond Gatekeepers

Fashion Founders host Victoria Smith speaks to Create Tomorrow host Cassandra Napoli to explore the evolving media landscape, creator influence, sustainability and future trends in apparel design. Find out how creator-led businesses are shaping the future of fashion with ground-up networks, how media fragmentation is developing fashion discourse and how to win with functional designs.

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168. What Happens When We Teach AI to Smell?

Join host Cassandra Napoli and Osmo founder and CEO Alex Wiltschko as they uncover how AI-driven olfactory technology is transforming scent creation, sensory storytelling and personal memory re-creation. From translating concepts into scents digitally and making it programmable to personalising scents to connect with consumers emotionally, Alex explores how olfactory intelligence can deepen brand…

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167. Gen Alpha and the Return of the Teen Magazine

Join host Cassandra Napoli, Head of Consumer Forecasting at WGSN, in conversation with Paula James-Martinez, Founder and Editor-In-Chief of Cuqui Magazine, about what’s next for teen culture. They explore how the decline of teen-focused spaces, social media bans and shifting cultural behaviours are reshaping adolescence and how brands can connect authentically with young people by understanding…

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166. Tailoring Meets Tech – AI in the Fashion Curriculum

In this episode of Create Tomorrow, Cassandra Napoli dives into the evolving fashion landscape for incoming fashion creatives with Graduate Fashion Foundation’s Managing Director Nicola Hitchens and Communications & Special Projects Director Annabel Waterhouse-Biggins. They explore emerging trends, the impact of AI on education and specific skills to focus on to work well with AI. Tune in to…

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165. Get your kicks – How Football is Reshaping Culture and Community in the US

Join Create Tomorrow host Cassandra Napoli and guest Tony Magana, founder of the Football Boutique, discussing how football shapes culture in America, especially with the 2026 World Cup approaching. Discover the evolution of football culture, retail strategies, and the impact on fashion and community. Key insights include Tony's journey, the rise of soccer in the U.S., and the role of football…

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164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty

Amid misinformation and too many products to choose from, how can you engage customers and futureproof your brand? Join host Cassandra Napoli, WGSN’s Head of Consumer Forecasting, as she delves into skincare strategies with Rita Silva, The Ordinary’s Senior Manager, Scientific Communications and Brand Engagement. Rita shares how transparency and education are transforming trust in beauty brands,…

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163. No Place Like Space – The Final Frontier For Design

Find out how space exploration, innovative vehicle design and future mobility shape our world as aerospace designer Anthony Sims shares insights with host Cassandra Napoli. From redefining space interiors to integrating space-inspired aesthetics into everyday products, this episode offers a comprehensive look at the intersection of design, technology and human experience.

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162. Trace It, Prove It, Profit: The Rise of Digital Product Passports

Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassandra Napoli invites IoDF’s CEO Leanne Young and CCO Cat Taylor who are using regulation to create traceable, smarter products. They uncover how embedding DPPs into garments expands consumer engagement, revealing design concerns from discreet NFC chips to…

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161. Why Are We Renting Our Clothes?

Most Gen Zs are eager to rent and resell their wardrobes, but what if clothing brands started designing specifically for this shift? Host Cassandra Napoli invites Julia O’Mara and Brian McMahon, co-founders of Pickle, to unfold how peer-to-peer rental transforms fashion. Julia and Brian share how Pickle turns closets into micro warehouses, creating an on-demand fashion that adapts to rapid trends…

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