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Or: intellectual honesty is your competitive advantage. In 2011, Netflix made a decision that, at the time, looked catastrophic. They split their DVD-by-mail service from streaming, raised prices by 60%, and watched 800,000 subscribers cancel in three months. The stock cratered from $300 to $77 in a single day. Saturday Night Live mocked them. Investors called for Reed Hastings to resign.…
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