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Writing on Craig McCaskill · Jan 2, 2024

Beyond Metrics - Why OKRs often miss the human element of work

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In the quest for clarity and alignment, modern organizations increasingly embrace structured goal-setting frameworks like OKRs (Objectives and Key Results). But beneath the surface of these seemingly rational systems lies a deeper question: Are we measuring what truly matters, or simply what’s easy to measure? The Metrics Paradox Here’s the hard truth about metrics: we’ve become obsessed with…

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