We help independent creators build blockbuster businesses
Your efforts to get awareness and visibility for your business are ineffective if they aren't generating  leads  for your business. A lead is someone who has given you permission and info to contact them again in the future. The way you get those leads is generally
Listen to the audio version of this post. Last week in the  Society  during our monthly MOVIE framework workshop, we were talking about Visibility and the idea of "knowing your numbers". Each of us has a "minimum viable" number of  leads  that
Your answer to this question determines how much control you have in getting to your desired destination.
I want to leave you with a few short thoughts. Choosing the independent path means taking responsibility for the successful creation and outcomes of every part of your business, both inside and out.  Doing so, however, is how you get your dream outcomes for your dream clients through your
Ah, distribution. The final phase. Where your final, finished business comes in contact with the marketplace. Where your MOVIE becomes a BLOCKBUSTER.  Notice that you can’t have a blockbuster without a release. You do have to finally put your business out there. Too many creators get stuck
Expand your mission, vision, and purpose...
Production is all about expanding your impact through partnerships. Movies start with a screenplay. It’s not much more than a blueprint when you think about it. No one goes to a bookstore and asks “where is your screenplay section?” (Unless, of course, you live in LA
Financing creative projects and businesses is a huge topic, one that deserves an entire book. But I’m going to distill 15 years of knowledge and experience into this chapter and give you resources at the end if you are stuck at this stage and want to learn from
The Development phase in a creative project or business is essential to do deeply and completely. It can set you up for success or failure from the start. Take for example a feature film that costs $300,000,000 to produce, and another $200,000,000 to promote and advertise
This final section is really only for those who did the work in the last four sections. By now you should have an understanding of the mindset shifts you need to make to go from fear to faith, inaction to action, and start thinking about abundance, not scarcity. You should
In this section of the book on implementing systems, you’ve got everything you need to create the core systems every business needs. If you look over those systems, you can see how simple a business is. Here it is in 36 words: You create an offer, build awareness,
Alright, that last chapter may take you a few days to reorganize your system and connect the dots, all the way up to a few months to build out the other tiers of your product ecosystem. Once you have it all built out, the last piece is to think about
Products don’t make money, product ecosystems make money. ~Daniel Priestley The goal in this chapter is to expand your product ecosystem so that you have a full suite of product offerings that are profitable and create more leverage in your business. Most creator businesses I see offer only
Now that you’ve implemented your content system, we need to connect it to your product ecosystem. The connector is your sales system. (We’ll talk about your product ecosystem in the next chapter). Your sales system is the process you have in place to turn leads into
We’ve already discussed what the Craftsman Content Framework is, so this chapter will be more of a step-by-step checklist to help you implement the framework into your business. You’ve got TWO areas that you need to look at implementing systems,  external  and&