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Copywriting Smarts

Copywriting articles, videos, and how-to classes from the author of "The Everything Guide To Writing Copy" (Simon & Schuster.)

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Three types of copywriting clients. (Only two are worth your time.)

--> how to tell the difference before you say yes.

Are you ready for the age of "Verified"?

This could be the game-changer that human writers have been waiting for

Should you "audition" for a freelance copywriting gig? (Maybe.)

It depends on the client's intent.

Authentic Prospecting - Lesson 7 (Part Two)

What to do if the prospect doesn't respond

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Authentic Prospecting - Lesson 7 (Part One)

What to do if the prospect doesn't respond

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Authentic Prospecting - Lesson 6

Writing the outreach email

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Authentic Prospecting - Lesson 5 (Part Two)

10-minute prospect research

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Authentic Prospecting - Lesson 5 (Part One)

10 minute prospect research

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Authentic Copywriting - Lesson 4 (Part One)

Developing your "Makes sense" call-to-action

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Authentic Prospecting - Lesson 4 (Part Two)

Developing your "Makes sense" call-to-action

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