Convince & Convert
My theory is that marketing leaders don’t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. There’s always another podcast episode, a LinkedIn think piece, and a “must-read” report. But, you don t have time to consume it all. And yet, working in marketing [ ] The post Inbox Anarchy: An Audience-First Email Marketing…
The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isn’t to “do more” but to fundamentally change how we think about data and marketing’s role in driving pipeline? Tessa [ ] The post How to Take a More Goal-Oriented Approach to Marketing…
Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, you’ll discover opportunities that offer even better results? [ ] The…
The Best YouTube Video Editors for Healthcare Marketing in 2025 Video marketing is transforming the healthcare industry, making complex medical information more accessible, engaging, and trustworthy. Whether you re a healthcare provider, hospital, or medical technology company, video content can help educate patients, highlight expertise, and humanize your brand. Healthcare marketers face unique…
Insights from Orbit Media’s 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows that change is a constant. [ ] The post New Strategies for Improving Blog…
In February 2024, Google and Reddit announced a partnership that involved Google’s access to Reddit’s content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Google’s search result pages, both through organic rankings and separate “discussions” sections which would often be featured in SERPs. The partnership raised a lot of questions in [ ] The post The…
In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting—focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research [ ] The…
The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes [ ] The post B2B Social Media…