
Building Marketing on Thought Leadership: An ROI Workshop
Wednesday, August 26, 2026 | 1:00 PM EST / 10:00 AM PST | Free Webinar
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Wednesday, August 26, 2026 | 1:00 PM EST / 10:00 AM PST | Free Webinar

Agency of the Year

Project of the Year

2026 Content Marketer of the Year

Websites now have more AI agent visitors than humans. Is your brand’s site ready for that fundamentally different audience? Marketing leaders share how they’re restructuring content, metrics, and teams to earn attention from both AI systems and human buyers.

The quantity-quality debate should be over. The better content strategy is subtraction. Here’s how to execute the practice in three moves. It will prune your content debt and sharpen the team’s marketing judgment.

The stale content you overlook today can become the AI search liability that damages your brand tomorrow. Marketing leaders at Adobe, Sitecore, Acquia, and WordPress VIP explain how to intervene.

Seven in 10 B2B buyers trust peer voices over brand content. But how do you find those credible creators? These 12 expert-backed tactics can help you forgo the follower count in favor of real impact.

Are you building your team's judgment or just installing yours? Try this training camp framework to produce original thinkers instead of generic copies of other creators.

Original research is more than data. An award-winning marketer shares how to publish research your audience wants to consume, and your team wants to use.

Too many marketers talk to their peers about how deals get won. Three salespeople offer a more helpful perspective. Their insight will help you refocus on the part of the buyer’s journey that actually lands the sale.

AI lets junior marketers produce expert-looking content — but without formative work that builds judgment, they can't tell if it's any good. That invisible debt makes content debt more complicated to solve.

Just because everyone can generate an image doesn’t mean everyone’s a designer. Learn how one professional incorporates AI into his workflow to create on-brand visuals that stand out for the right reasons.

Resource constraints are the No. 2 most common challenge for B2B marketers. Yet, “do more with less” isn’t the answer. Explore 13 solutions from Content Marketing World experts. They’ll help you reprioritize, repurpose, and recommit to what works.

"Same as it ever was” doesn’t work for content libraries anymore — publishing without maintaining only builds content debt. Here’s how to stop the problem from compounding.

Your email relationships may be in trouble. You ask for data you don’t use, trigger pop-ups too early, and ignore frequency preferences. Learn what subscribers tell researchers they actually want and how you can deliver it.

Best Topic-Specific Video

Best Motivational Video or Video Series

Best Insights-Driven Marketing Strategy

Data Storytelling

Best Use of Video

Best Short Form Video or Video Series

Best Content Marketing Video Series

Best Content Marketing Launch

Best Use of Interactive Content

Best Series of Articles

Best Use of Original Research

Best Overall Design

Best Use of Humor

Best Special Topic Issue

Best Nonprofit Publication (Print or Digital)

Best Multi-Year Content Marketing Program

Business Growth

Best Blog Post

Best Infographic Series

Best Use of Influencer Marketing

Best Publication (Print or Digital)
Best Content-Driven Website

Best Use of Social Media

Best Community Building Campaign

User-Generated Content

Best Use of an E-Book (one or a series)

Best Feature Article

Purposeful Marketing

Best Corporate Blog

Best E-Newsletter

Best Annual Report

Best Interview or Profile

Best NEW Publication (Print or Digital)

Best Use of Native Advertising/Sponsored Content