A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
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Episode 77: Humanized agents, deceptive patterns, and honest design (feat. Caleb Sponheim) I recently spoke at a conference in Italy, and one talk stuck with me: Caleb Sponheim from Nielsen Norman Group arguing that we have to stop designing AI agents that fool humans. It's a topic close to my heart, so I invited him on for a longer-than-usual, wonderfully opinionated conversation. Caleb comes at…
Episode 76: Creating and maintaining Writer.md A candid episode about how I built Writer.md. What I started off with, who I involved, how I tested, how it works, and how we govern it. A general reflection on building for and with agents, and what that means for (content) designers. Things I learned and things I recommend. Writer.md was built for Claude, but the same approach can be used in other…
Episode 75: How Content Designers are impacting AI (and vice versa) Wow, things are moving fast right now. Some content designers are developing totally new skills, while others are trying out different tools or just trying to hang in there. But no matter where you currently are in your journey with "AI", you're not alone. We're all going through it and having different takeaways. In this episode…
Episode 74: Develop tone and voice that stick How do you do tone and voice work in the age of AI? While there are some differences in how I approached TOV work early in my career, the core remains the same. Just now there are more tools to help you conclude faster! Learning outcomes: - What do tone and voice guidelines look like nowadays - How to kick off research - What every TOV should be backed…
Episode 73: Psst, content design is about to have a major moment In 2025’s final episode of Content Rookie, I introduce you to what I have coined the ”roguessance” of content design. I truly believe content design is about to have a major moment, thanks to developments like Google Disco redefining how we design and build experiences and interfaces as a whole. What are suddenly the most valuable…
Episode 72: 10+ years into a content career Between the three of us, we've spent almost 40 years working in content so in this episode of Content Rookie, we talk about all things landing a job in content design, growing your career, leading vs IC work, what skills are most useful to hone right now, and how we're handling the constant shift of prios for content and design work. Learning outcomes: -…
Episode 71: How a content design team works - Meet Miro's content designers Welcome to a very special episode of Content Rookie with an entire content design team: Rachel, Lene, and Roana from Miro! I'm excited to talk to them about all things content design at Miro. Learning outcomes: - How to scale content design to maximize impact - How work is divided - What small teams are hiring for - What…
Episode 70: Content Design with care - for users and ourselves In this special episode of Content Rookie I talk to my friend Mario Ferrer about how content design has changed over the past decade or so, how we recharge, where we find those special creative moments, how we can make greater impact without compromising our time and values, and what the upsides of AI might be. Learning outcomes:…
Episode 69: Leading content design and a look at the job market In today's episode, my guest Rachel McConnell and I chat about content design careers in general and, more specifically, getting into leadership. Rachel shares her thoughts on what skills are needed to manage both content design and design teams successfully. We also talk about her current approach to finding her next leadership role.…
Episode 68: Getting into Content Design and UX writing + Generalists vs Specialists In today's episode, Andrew Stein shares his journey into the field from a background in copywriting. He also dives into what helped him figure out writing for UX before the job was really popular, plus tips on doing good work as a solo UX writer dedicated to a large team. *** Learning outcomes: - Transitioning into…
