Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators,…
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Your content is working. Your profile is not. Somebody watches your video. They like what you said. They tap your name... and then they decide in about three seconds whether you are worth their time. Most experts never find out what happens in those three seconds. This week Fonzie got on a call with a guy who is genuinely good at what he does. Real students. Real sales. Real proof behind him. His…
Fonzi sent me a text on his drive home. One line. "The reason we create content is to create trust. Trust generates demand." And that text turned into this whole episode. Because here's what most people get wrong... they think their content isn't working because the hook was weak. Or the framework was off. Or the template didn't convert. It's not that. There are three things underneath every piece…
Fonzie is back. And he came back with the thing every creator feels but nobody says out loud... "I already posted about this." You wake up. You know you have to publish. The idea shows up. And then that voice: wait, I said this already. It's an exhausting loop, and it's the reason most people quit before the content ever works. Here's what we get into: it started with a guitar lesson. Fonzie told…
Not that long ago, if you wanted to experience something creative... a song, a video, a piece of art... you had to wait for someone else to make it. You were a consumer. Today, that flipped. If you can imagine it, you can create it. In this one I share the moment it clicked for me... a song that made my in-laws cry at their kitchen table, an affirmation track my kids now beg for in the car every…
This morning I woke up to a flood of comments on our Football Show. Some were laughing with us. Some were insulting my accent, my English, my opinion on a soccer game. And here's the part that doesn't make sense... that same show just crossed 100,000 views in 30 days. The algorithm doesn't know the difference between love and hate. It only sees engagement. For 400-plus episodes of Content Is…
We ran a daily podcast for 12 days straight... and the numbers genuinely surprised me. In this behind-the-scenes solo, I open up the actual dashboard on our newest passion project (a daily soccer show) and walk through what 12 days of high-volume content really did... on YouTube, with a budget most people would laugh at. Then I get to the question everybody keeps asking me: can you grow a show…
This week I did something I've been telling people to do for years but had been too comfortable to try myself. I pushed for volume. A daily podcast. Ten clips a day. Twenty pieces of content across every platform. The kind of output that used to take my team six hours and three people. So we ran an audit, rebuilt the entire thing with AI, and got it down to something I can run from the sideline of…
A creator just did almost a billion views in 30 days. One month. I had to put my phone down. But the number isn't the story. The story is what she built behind it... and the second I understood it, I saw the exact roadmap for what we're doing with The Football Show during the World Cup. In this one I break down how Jenny Hoyos rebranded an 11-million-subscriber channel, why her views had to crater…
I've been away a few days... and there's a reason I had to come back and tell you about. The first real event Fonzie and I ever drove to, we went for one thing: customers. We came home with zero. I almost called it a complete waste. What I didn't know yet was that the "failed" event would end up starting this entire podcast. In this one I break down the three phases of live events every…
Most people quit their podcast right before it starts working. Not because the content was bad… because they couldn't see the compounding happening under the surface. Today we break down the one thing that has shaped everything BIZBROS has built... endurance. From three seasons of the 45 Live challenge to 700+ episodes of Content Is Profit, to $1M+ in services sold through relationships that…
Last week we said trust gets them to the door. Today we're talking about what gets them through. In Part 2 of this series, Luis and Fonzie crack open a framework that has helped them launch the podcast, sign clients in the studio, and quietly scale a community. Three beliefs your audience needs to hold before they ever say yes... and most creators are addressing zero of them. Or worse, the wrong…