Welcome to FailTales ✨
This is the anti highlight reel. The raw, unfiltered conversations nobody else is having - about failures, pivots, and the lessons that only come from getting it wrong. Because the mess is where the good stuff lives 🤍
FailTales
Success stories are great.... Failure stories are even better. Welcome to FailTales — the anti highlight reel. Every episode, we get into the pivots, failures, and lessons people usually leave out of their success story. Real talk. Real failures. Real lessons. Hosted by Selina Ho, Marketing & GTM Advisor to startups and reformed failure-phobe. P.S. This show has had its own pivots; this was formerly Confessions of a Conscious CEO
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From Closing Her First Business to Raising £300K With Daisy Harvey
I sat down with Daisy Harvey, the founder of LOOM to unpack how she closed her first business, rebuilt her confidence, and raised £300K to launch an upcycling app that matches your wardrobe with designers.We overview: How she knew it was time to close her first business The most valuable lessons from her first venture What makes a marketplace work and how to prevent leakage Building a simple…
How to Go from Idea to Market Without Burning Out or Burning Cash
Here’s the truth: you don’t need a massive budget or a big team to launch. In this episode, I break down how to validate, market, and sell in a way that protects both your cash and your capacity. I share the lessons I learned from my first business, why perfectionism and control led me to burnout, and the practical systems I now use to go to market sustainably. I share: What I would do differently…
From Almost Shutting Down to $1M ARR: Natalie Barbu on Rella's Pivot, Fundraising, and Growth
I’m joined by Natalie Barbu, CEO and co-founder of Rella, to unpack how her team went from 200 no’s to raising $1M and reaching $1M ARR. We get into the unfiltered truths of starting a tech company without a coding background, nearly running out of money, and the viral video that turned it around!We discuss: How Natalie spotted the gap in creator/social workflow tools The step-by-step path from…
Why Your Startup Isn’t Growing... The Go-To-Market Strategy Mistakes Founders Make
Most founders think a go-to-market strategy is just a launch plan or a marketing campaign — but it’s so much more than that. In this episode, I break down what a true GTM strategy is, why it’s the difference between a product that flops and one that takes off, and how you can create a winning plan that drives real traction. I share: What a go-to-market strategy actually includes (beyond marketing)…
Raising Capital for a Social Impact Startup With Daniel Samosir Botcherby
I interview Daniel Samosir Botcherby, the Co-Founder & CEO of Kalda, a digital mental health platform created to support the LGBTQIA+ community in this episode. We dive into the personal story that inspired Kalda, the challenges of building a mission-driven startup, and the realities of raising capital while staying true to social impact values.We discuss: His personal experiences that led to the…
Client's GTM Strategy Session: Monetization, Sales Funnels & Branding Secrets
In this episode, I take you inside a real GTM strategy session I ran for my client Dan, the Founder of Kalda. We unpacked his monetization options, refined his sales funnel, and aligned his brand so everything works together to drive sustainable growth. You’ll hear how we balanced big-picture strategy with tactical execution, and how I built him a roadmap to follow for the next year.I share: How…
Hacking Luck & Overnight Success with Stephanie Melodia
Ever wonder what it really takes to become an “overnight success”? In this candid conversation with Stephanie Melodia, we unpack the truth behind the myth — from the years of work no one sees, to the role of money, luck, and confidence in building a thriving business. Steph shares her personal journey, powerful money mindset shifts, and the resilience it takes to keep showing up, even when the…
The Truth About Early Menopause, IVF & Fundraising as a Female Founder with Dr. Stasa Stankovic
In this impactful interview, I sit down with Dr. Stasa Stankovic, the co-founder & CEO of OvartiX. She's a powerhouse that's leveraging her PhD from Cambridge to pioneer therapeutic solutions to transform women’s reproductive health We dive into the real statistics and science behind fertility, IVF, and early menopause — including why ovaries are the fastest-aging organ, how 90% of your eggs may…
How I Went From Burnout to a High-Performance CEO
Let’s talk about how to sustainably execute everything you’ve planned. Because your strategy is only as strong as your ability to carry it out… without burning out in the process. This GTM Essentials lesson serves as a reminder that you are your business’s greatest asset, and protecting your energy is crucial for long-term growth. I cover: Why “doing more” doesn’t equal progress How to shift from…