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The Associate · Jul 4, 2025

Issue 17

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ConceptsAssociated · The Associate

concept temperature (∞ – 1/∞)°

What if the apes in the zoo would evolve into humans?
Plant

Pump it up!
The people of Serbia

We are back! In our endeavours to reach infinity we dissipated from the known dimensions (where our offices are located). Infinity was reached, but the way back took a little longer than anticipated.

In case you wonder what infinity is like it is amazing. As your favourite travel agency we can now offer you an online trip to infinity. Play around, get lost, reach infinity, or develop an intuition trying. Take some time off work (preferably infinite) and do not forget to send us a postcard once you’re there.

the road to infinity starts here

Concerning writing postcards: we also introduce wFg, an ‘impossible’ colour. It is neon grey, and we offer bottles of ink. The curious fact about this colour is that it becomes invisible under ultraviolet light. You could compare normal ink as visible in normal as well as uv light (the known knowns), non-ink which is always invisible (the unknown unknowns), uv ink, only visible under uv (the known unknowns) and wFg as the opposite of that (the unknown knowns).

bottle of wFg ink

For now, we have to end because of cleaning duties. We found our offices in a state of complete entropy, so we urgently need to add some structure over here.

Conceptus unus sumus,
The ConceptsAssociated team

P.S. from our Serbian department: might you be in the neighbourhood, please help pumping until the regime bursts!

Boutique
Clinique
Portique

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