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Comic Lab

The podcast about making comics — and making a living from comics! It's half shop talk, half how-to, and half friendship. WE SQUEEZED IN THREE HALVES. It's tips and tricks and all the joys of cartooning as a pro. So pull up your drawing chair, put on some headphones, and join us while you draw! And if you like what you hear, join our community at patreon.com/comiclab (For sponsorship inquiries: comiclabpodcast@gmail.com)

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The Worst Thing About Webcomics

Although we typically focus on the bright side of being independent cartoonists, a listener asks us to address the downside of webcomics. We'll talk about time management, burnout, financial insecurity, and reader interactions. Then we realize that all those drawbacks have one very important thing in common — and it's not what you'd expect! TODAY’S SHOW ComicLab gets someone engaged! The worst…

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How to Calculate Churn — and Why

Patreon backers have access to an exclusive ComicLab Churn Rate spreadsheet — it does the math for you! Is your Patreon actually growing—or are new members disguising a retention problem? Brad walks Dave through the process of calculating churn rate and shows how one number can unlock a much clearer understanding of a membership business. They discuss subscriber retention, lifetime value,…

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First Pages First

What belongs at the beginning of your book? Brad and Dave discuss whether an anti-AI statement offers creators any meaningful protection, break down the information that belongs on a copyright page, and explore the many ways cartoonists can approach the first page of a story or chapter. The best opening isn’t determined by a universal rule—it should establish the right expectations, reflect the…

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Special Guest Dylan Meconis

Cartoonist and author Dylan Meconis joins Dave Kellett to discuss marketing middle-grade webcomics, working with fans who offer to translate your work, and finding the right balance between control and accessibility. They also share practical advice for cartoonists creating an autobiographical avatar — including how simplification, posture, clothing, line quality, and tone can make a character…

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What's the Best Business Model for Comics?

This week, Brad and Dave talk about the best business model for longform webcomics — and why putting your comic online for free is still the strongest way to build a sustainable career. Also: Kickstarter’s late-pledge and pledge-manager tools, the difference between market research and mirror research, and how to keep going when your first posts get nothing but crickets. ON THIS WEEK'S SHOW...…

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Why Some Punchlines Don’t Land

Dave Kellett returns from his first-ever college reunion with a full heart — and a renewed appreciation for old friends, running jokes, and the occasional listener washing dishes through the cold open. From there, Brad and Dave dig into one of the trickiest parts of writing comics: how much work should the reader have to do to “get” the punchline? Using Brad’s motorcycle-jump-over-a-ravine…

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Never Outsource Your Vision

This week, Brad and Dave discuss one of the easiest traps for independent creators to fall into: Outsourcing important business or creative decisions to reader polls. Audience feedback can be useful, but when creators ask readers to steer decisions about Patreon tiers, Kickstarter rewards, publishing strategy, or creative direction, they often get noisy, contradictory advice that can lead them…

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Surviving Your Own Success

This week, Brad and Dave discuss what happens after a cartoonist achieves the dream: making a living from comics. They explain why success can create its own time-management problems, how to protect the thing that’s already working, and why adding books, Kickstarter campaigns, merch, newsletters, or conventions should happen gradually. They also talk about practical systems for numbering webcomic…

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Exclamation points!!!

What seems like a simple question about exclamation points opens up a much bigger discussion about the power of comics lettering. Brad and Dave talk about punctuation, word balloons, font choices, and the unique grammar of comics — and why cartoonists have tools that prose writers can only dream of. They also share thoughts on staying creative during major disruptions, from studio moves to home…

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Alaska Comics Camp 2026

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price. • Check it out at https://comiclabshop.com • Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th) This week, Dave returns from Alaska Comics Camp…

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