Design Thinking Lesson in 60 Minutes
Design thinking is a skill that is arguably taught over several weeks and experiences. I was able to dig up a fantastic resource from Stanford that introduces students to the process in [ ]
Dr. Colleen Robb
Professor of Entrepreneurship
Latest posts
Entrepreneurship or College?
I ve been getting this question a lot lately, so I thought it was worth a post. Before we get going, this is my opinion on an undergraduate degree. My thoughts about this [ ]
Don’t Listen To Your Friends
I don’t ask my friends and family what they think of this blog. If you have a product or service you want to demo, you don’t want to ask your family and friends [ ]
A Fun (and Somewhat Sneaky) Way to Get Real Feedback on Your Class
Sure, we all have formal Student Evaluations of Teaching (SETs), but how many students think deeply about what they score and what they write? In a recent article by the American Association [ ]
How to Be Sure Your Students Interview Customers
As a college professor, I always want to trust my students do what they say they do. Unfortunately, I can t. In a 2017 survey by Kessler International, 86% of college students admitted [ ]
The Easiest and Stupidest Way To Name Your Company
As an entrepreneurship professor, every semester I have about 20-30 student teams developing concepts and the first big question they struggle with is: What should we name our company? While there are [ ]
Three Resources to Get Started On Your Pitch Deck – Two are Free
As you may have read in my previous post The Business Plan is Dead, the pitch deck is the key to garnering an investor s attention. If you cannot tell your story in [ ]
Five Small Details That Give Your Investor Pitch an Edge
It s the big day. You and your partners have prepared your slide deck, you have your executive summary printed, and are ready to share your amazing investment opportunity. Here are five simple tips that [ ]
How to Build a Financial Model – The Best Tool Ever
If you ve read my previous post on unit economics you know how important assumptions are in building a financial model for your business. However, building assumptions into a financial model requires some strong [ ]
Seven Deadly Sins of Pitching
There are certainly more than just seven mistakes that you can make when pitching to investors, but these seven could definitely be the nail in the coffin that prevents you from getting [ ]