Plan on the plan not going according to plan

• Money’s greatest intrinsic value—and this can’t be overstated—is its ability to give you control over your time.

• Planning is important, but the most important part of every plan is to plan on the plan not going according to plan.

• Progress happens too slowly to notice, but setbacks happen too quickly to ignore.

“Almost all our faults are more pardonable than the methods we resort to to hide them.”
—François de La Rochefoucauld

“The most dangerous creation of any society is the man who has nothing to lose.”
—James Baldwin

“No knowledge is so easily found as when it is needed.”
—Robert Henri

If you were starting LVMH today — not as a luxury conglomerate, but as a home for brands built on craft, obsession, and generational loyalty — what would it look like?

When the tools that democratize creation also destroy the signal that makes content valuable, craft becomes the last remaining differentiator. “Made by Humans“ is starting to behave like a quality label similar to “organic” in food.

The higher your last valuation, the steeper the climb. That is the trap. A company can be meaningfully better than it was 12 months ago and still be in trouble because the last valuation assumed it would be much, much better.

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